Selling games (Page 5)

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Optimizing for the first 24 hours: Conversion values and iOS 14.5+

Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey

Aug. 9, 2021 Katie Madding

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Winning the business development game (without feeling like a sell-out)

Fundamentally Games' Oscar Clark details ways to connect with people, build relationships and find business opportunities

Aug. 2, 2021 Oscar Clark

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The Age Appropriate Design Code: A quick, practical guide for games businesses

Wiggin LLP's Peter Lewin and Patrick O'Connell on how to comply with the new rules ahead of the September deadline

June 30, 2021 Peter Lewin & Patrick OConnell

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Game localization for discovery: Trickier than you think?

GameDiscoverCo's Simon Carless says the decision to localize is about a lot more than the size of the target market

June 29, 2021 Simon Carless

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An introduction to intellectual property in the games industry

Trade mark attorney Aaron Wood on why IP is so crucial, which types are most prevalent and how devs can protect theirs

June 25, 2021 Aaron Wood

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Tips to connect with investors that are right for your studio

Lightspeed's Amy Wu offers useful advice for developers and studios seeking investment partners

June 15, 2021 Aaron Lee

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Building anticipation: How to make engaging gameplay trailers

Marketing agency Gnet shares practical advice on elevating your marketing by getting the most from your footage

June 9, 2021 Aaron Lee

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Perceptions matter: Small things to make your game's marketing stand out

Marketing specialist Michal Napora on how subtle changes in word choice and language make you more memorable

June 7, 2021 Michal Napora

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Tip-top TikTok tips for game marketing

Jenny Windom of Wholesome Games talks with GameDiscoverCo's Simon Carless about promoting games on the viral video sharing service

June 2, 2021 Simon Carless

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Four things you need to know before raising money for your game

Makers Fund's Aðalsteinn "Alli" Óttarsson shares his advice for teams approaching venture capital firms for funding

June 1, 2021 Aðalsteinn

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The 'combo' era: how GaaS, subscriptions, and IAP mesh on PC/console

GameDiscoverCo's Simon Carless explores the network effects of games-as-a-service, recurring commitments and in-app purchases

May 26, 2021 Simon Carless

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How to engage fans before launch

Maverick Media's Andy Hammond details his approach to developing marketing ideas

May 24, 2021 Andy Hammond

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The game rating problem you don't want, and how to mitigate it

GameDiscoverCo's Simon Carless looks at games being automatically pulled over IARC ratings and what developers should look out for when obtaining a rating

May 17, 2021 Simon Carless

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Looking for the signal: Subscription app tips for iOS 14.5

Adjust's Katie Madding explores best practices for games utilising subscription models

May 14, 2021 Katie Madding

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Three key discoverability takeaways from the Epic/Apple lawsuit

GameDiscoverCo's Simon Carless looks at the data around platform splits, exclusives and free games revealed in this week's legal proceedings

May 5, 2021 Simon Carless

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Hypercasual UA and ad monetization in a post-IDFA world

Adjust's Katie Madding shares some best practices to minimise the impact of iOS 14.5

May 5, 2021 Katie Madding

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An introduction to iOS 14.5 and its impact for mobile developers

AppSecTest's Julian Evans explains how to comply with Apple's latest update

May 4, 2021 Julian Evans

Academy

Google's guide to growing your mobile games business

At GDC Showcase 2021, Brent Dance and Paula Wang went through the basics of user acquisition and how developers can connect with the influx of new players coming to mobile

April 28, 2021 Marie Dealessandri

Academy

How to find a new audience for your mobile game | GI Live Online

Xsolla's Miikka Luotio provided insight into bringing mobile games to other platforms during GI Live: Online

April 23, 2021 George Yang

Academy

An introduction to advertising on Reddit

EVP and president for global advertising Harold Klaje tells the GamesIndustry.biz Academy how gaming brands and developers can best use the platform to market their title

April 19, 2021 Marie Dealessandri

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A guide to GDPR requirements for mobile game developers

AppSecTest's Julian Evans simplifies GDPR for game studios, and details the rules they need to follow and why

April 16, 2021 Julian Evans

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The secret to publishing games overseas: Be more local than locals

Man Zhou shares Tencent's experience of helping to make Chinese games popular in Japan through successful localization

April 12, 2021 Man Zhou

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How to integrate IP licensing into your marketing strategy

Clipwire Games' Mary Kaye Fraser explores IP licensing for mobile, and what studios should know before taking the plunge

April 7, 2021 Mary Kaye Fraser

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Ad quality is a UX challenge

Brainium's Scott Willoughby says mobile devs need to ensure shoddy advertising doesn't undermine their efforts

March 26, 2021 Scott Willoughby

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Making marketing mistakes or the art of failing properly

At GDC Showcase, Innersloth's Victoria Tran explored the right way to approach failure, and what you can learn from it

March 24, 2021 Marie Dealessandri