Marketing (Page 8)

Feature

Next-gen consoles have few answers to Argentina's longstanding reliance on piracy

Argentina's gamers approach next-gen with uncertainty, due to rising prices and the difficulty of turning to the black market

Nov. 19, 2020 Diego Nicolás Argüello

1 comment

Academy

Seven questions to ask before creating a game trailer

Alconost's Natalia Shuhman offers practical advice on creating an essential marketing tool for any game developer

Nov. 18, 2020 Natalia Shuhman

1 comment

News

Microsoft expects Xbox Series X|S shortages until Q2 2021

CFO Tim Stuart points to summer next year for “the supply profile meeting the demand profile"

Nov. 17, 2020 Matthew Handrahan

Feature

The challenge and promise of DualSense | Opinion

PlayStation 5's advanced haptic system is arguably the most interesting innovation of the new generation, but it creates a tricky marketing conundrum

Nov. 13, 2020 Rob Fahey

1 comment

Feature

Assassin's Creed Valhalla | Critical Consensus

Critics agree that Valhalla is one of the very best Assassin's Creed games, but its underlying themes are tainted by Ubisoft's year of scandal

Nov. 10, 2020 Matthew Handrahan

News

Sony debuts PS5 games ad as part of “memorable” launch efforts

Travis Scott returns alongside Spider-Man, Gran Turismo, Demon's Souls, Horizon and more

Nov. 9, 2020 Christopher Dring

News

Descenders has sold over 250,000 units

Nearly 3.5 million people have played the biking title across all platforms, thanks to its success on Xbox Game Pass

Nov. 9, 2020 Marie Dealessandri

News

UK startup Sugar closes £1.5m pre-seed round

Passion Capital leads investment in new firm offering finance to games studios wishin to avoid equity funding

Nov. 2, 2020 Matthew Handrahan

News

Sony expects PS5 to exceed PS4's 7.6m launch sales this fiscal year

But CFO Hiro Totoki says each unit will make a "negative contribution to earnings for the time being"

Oct. 29, 2020 Matthew Handrahan

Stub

PlayStation forms creative partnership with Travis Scott

US musician follows up Fortnite concert as Sony's "strategic creative partner" ahead of PlayStation 5 launch

Oct. 26, 2020 Matthew Handrahan

News

Riot Games hires first ever chief marketing officer

Jason Bunge joins the League of Legends developer from Electronic Arts to lead its marketing and publishing efforts

Oct. 22, 2020 Marie Dealessandri

News

Devolver Digital brings in licensing specialist to work on Fall Guys

Fée Heyer brings experience from Dunlop Sports, describes Mediatonic's game as “a phenomenon rarely seen before”

Oct. 22, 2020 Matthew Handrahan

News

NBA 2K21 adds unskippable ads to loading screens

UPDATE: 2K Games says ads were not meant to run in pre-game introduction, is working on a fix

Oct. 21, 2020 Brendan Sinclair

Feature

FIFA 21 | Critical Consensus

The new FIFA has the lowest Metacritic average in the series' history -- but does a game with a license to print money have any reason to evolve?

Oct. 14, 2020 Matthew Handrahan

2 comments

Stub

Vungle acquires Algolift

The deal will add Algolift's user acquisition tech to Vungle's ad network and in-app monetization platform

Oct. 14, 2020 Matthew Handrahan

News

ASA bans misleading Homescapes, Gardenscapes ads

Despite pin puzzles being present in the game, UK ad authority concluded Facebook posts were not representative of the overall gameplay

Oct. 13, 2020 James Batchelor

Academy

Push and pull: How to build an in-game economy

Unity Technologies' Julie Shumaker explains how to knit together the key components of a robust and engaging game economy

Oct. 7, 2020 Julie Shumaker

Academy

In-app ad segmentation 101: How to split and analyse your players

IronSource's Justin Norman gives an introduction to ad segmentation and monetisation strategies

Oct. 5, 2020 Justin Norman

Academy

Seven tips for running a $100 million user acquisition budget

SciPlay's CMO Noga Halperin goes through the principles that can make or break an app's UA results

Oct. 2, 2020 Noga Halperin

Feature

Hardware launches and pre-orders desperately need a shake-up | Opinion

Retailers and manufacturers have failed consumers with the botched, badly-managed launches of consoles and graphics cards in recent weeks

Oct. 2, 2020 Rob Fahey

Academy

Five best practices for making high-performing creatives

AppLovin's Alice Guillaume explores how to make mobile game ads that stand out

Sept. 28, 2020 Alice Guillaume

Stub

Resident Evil series will debut on Netflix in 2021

Resident Evil: Infinite Darkness will be a CGI show focused on Leon Kennedy and Claire Redfield

Sept. 28, 2020 Matthew Handrahan

Academy

The social media strategy behind Fall Guys: Ultimate Knockout

Oliver Hindle explains how Mediatonic rapidly grew its hit game's Twitter to one million followers

Sept. 25, 2020 Oliver Hindle

Feature

GameDiscoverCo founder: "It's not selling out" to use metrics in development

Simon Carless says his new research and consultancy company wants to add data so devs don't go solely on gut feel

Sept. 23, 2020 Brendan Sinclair

News

Ubisoft apologises after male-only Assassin's Creed promo video

Publisher has since re-edited and released a version showcasing the female protagonists of the best-selling series

Sept. 23, 2020 James Batchelor