News
Simon Carless launches GameDiscoverCo
Former GDC co-runner establishes new research service and subscription newsletter to help tackle discoverability
Marketing (Page 9)
Academy
Why playable teasers are way better than demos
TinyBuild CEO Alex Nichiporchik discusses the benefits of playable teasers and offers advice on how to create your own
Stub
Gamecity Hamburg offers funding for devs to attend events
New Games Transfer initiative will give applicants €1,500 a year to help promote their games
Feature
China is ready for the PS5 and Xbox, even if Sony and Microsoft aren't ready for China | Opinion
Imported next-gen consoles are already available for pre-order in China, says Apptutti's Daniel Camilo
Feature
Lab Rat dev skeptical of multiplatform launches and the virtues of virtual events
Chump Squad's Gwen Frey shares her experience as a small indie launching last year's Kine across five platforms
News
Riot signs deal for League of Legends toys
Multi-year agreement with Paw Patrol toy maker Spin Master should see action figures hit shelves in fall of 2021
News
Epic Games commits to live concert series in Fortnite
Company has constructed a state-of-the-art soundstage in Los Angeles to host events
Academy
Marketing is the business of selling entertainment, not news
With no news to share about the game, 32-33's Michal Napora took advantage of the PC Gaming Show by creating a "moment" for Inkulinati
Feature
Marvel's Avengers | Critical Consensus
The critics found much to like in Crystal Dynamics' campaign, and rather less in Square Enix's ambitions to make its own Destiny
News
EA removes new in-game ads from UFC 4 after player complaints
Publisher patched in promos that flashed on screen during action replays
Feature
Marvel's Avengers shows how a “beta” can be a pitfall | Opinion
Early reviews express surprise at the full game being good after disappointing "beta" weekends -- suggesting a gigantic failure on the publisher side
Feature
Wasteland 3 | Critical Consensus
InXile's warmly received new RPG is a sign that Microsoft's run of studio acquisitions is starting to pay off
News
Are corporate celebrations of LGBTQ Pride progress?
Two queer non-binary game developers discuss whether there's an upside to pinkwashing during a devcom session
Academy
Free and easy ways to cross-promote your game
Straw Fawn Studio's Philomena Schwab shares tips on how to work with other developers on your marketing
News
iOS 14 will "severely impact" monetisation opportunities, Facebook says
Changes in privacy policy on Apple devices could mean a 50% drop in ad-driven revenue coming from Facebook's Audience Network
News
Is Rocksteady doing enough to tackle abuse? | Podcast
Latest episode also discusses debut PlayStation 5 ad, and the shift to remote-office hybrid companies
News
Call of Duty Black Ops Cold War trailer blocked in China
Activision replaces original version, featuring Tiananmen Square protest footage, with shorter edit worldwide
News
Burger King's ad agency frustrates Twitch streamers with "predatory" stunt
Oglivy uses text-to-speech chat bots to deliver ads during livestreams for $5 or less
Feature
PlayStation: Launching a console during a pandemic “is a massive challenge on every front”
PlayStation reveals its first PlayStation 5 ad
Feature
Animal Talking: "It's a hobby that spiralled wildly out of control”
At our Changing Channels conference, screenwriter Gary Whitta described the past, present and future of his Animal Crossing talk show
Feature
Microsoft Flight Simulator | Critical Consensus
Asobo Studio is here to spoil Naughty Dog's party with a dark horse contender for Game of the Year
News
A Total War Saga: Troy was downloaded 7.5m times in 24 hours
Epic Games Store giveaway brought a huge number of players "new and old" into Creative Assembly's new game
Stub
Steam Game Festival will return in October
The event will run from October 7 to 13, devs can start signing up in one week
News
Activision: "Warzone caused us to rethink how, when and where we reveal our upcoming title"
This year's Call of Duty game could be announced within the free-to-play title's 75m-strong community
Academy
The complete sales history of Curious Expedition
Maschinen-Mensch co-founder Riad Djemili on a five year journey -- via China -- to stability and success in indie development