News
How Valve's community solves its biggest problems
Users provide "really elegant business solution" as alternative to contractors, says Holtman
Marketing (Page 31)
Opinion
Console War 2012: Status Of Forces
A combat report on the marketing battle of Wii U vs. PS3 vs. Xbox 360
Feature
GameStop CEO: Google's tablet is a "gamechanger"
GameStop's Paul Raines talks about tablets, the Wii U and holiday sales
News
Epic Mickey Marketing to the Second Power
Disney talks enhancing the marketing for Epic Mickey 2
Feature
Global Gaming Market: "Console is not dead"
Data and opinions from analysts and execs on the present and future of global gaming
News
Fight My Monster signs big merchandise and licensing deal
Teams with agencies representing Angry Birds, Temple Run, Sony, Twilight
News
Fruit Ninja selling licensed products worldwide
Developer Halfbrick selling plush toys and more
Feature
E3: How to Find Out the Key Facts
Interpreting what you see at E3 is vital to knowing what's really going on
Feature
Gamification market to reach $2.8 billion in 2016
Report from M2 Research projects tremendous growth
Feature
Console gamers still rule, survey finds
A survey taken in the USA finds more than half are gamers
News
Seamus Blackley: "I'd be terrified to be marketing games right now"
Original Xbox creator calls for experimentation during keynote at the [a]list Summit
News
Marvel Comics and Rockstar team up to bring Max Payne to comics
The 3-issue comic series will be written by Remedy's Sam Lake and Rockstar's Dan Houser
News
Call of Duty buzz up 400% in wake of Black Ops II reveal, PS3 gains mindshare
Activision's marketing push has begun and it appears to be working
News
Call of Duty: Black Ops II to bring "disruptive innovation" says Activision
Unsurprisingly, Activision is promising the "most ambitious Call of Duty ever"
News
Inside Xbox cancelled for US, Australia, New Zealand and Canada
Microsoft's Major Nelson says Inside Xbox will remain in other areas, however
News
PlayStation Vita coming free with every Scion iQ
For a limited time buying a car will get you a portable game system
News
Zynga starts promoting its platform partners
Zynga testing waters of new Zynga Platform, starting with Row Sham Bow
News
Plants vs. Zombies merchandise blowout
PopCap looks to leverage its brands with everything from hats and clothing to toys and calendars
News
Halo 4 to receive big live-action web series promotion
Microsoft's biggest investment ever in live action is "not just a marketing piece"
Feature
How Eutechnyx Sealed the BMW Deal
How a small studio from Newcastle engaged with one of the world's biggest luxury brands
News
Konami bringing Dance Dance Revolution to classrooms across US
Konami pushing for Dance game fitness benefits in partnership with leading organizations
Feature
Skyrim and Batman: Arkham City: Inside The Marketing
How Skyrim and Batman: Arkham City broke out of their niche markets