Feature
Marketing murder: The secrets of selling Assassin's Creed 3
Geoffroy Sardin on starting early, cinema, Vita sales and going beyond the release day numbers
Marketing (Page 30)
News
New director for Lincoln Beasley PR & Marketing
Natalie Griffith joins from Blitz Games Studios
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Nintendo accelerates Wii U push with 5,000 kiosks at US retail
Consumers will be able to either play certain titles or watch videos about them
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Xbox 360 the only console to "defy gravity" says Microsoft
Xbox product marketing exec Matt Barlow boasts about 360's momentum and talks strategy going into this holiday against PS3 and Wii U
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Nintendo offers rebates for digital sales
Deluxe Wii U owners to get 10% back in eShop credit for downloaded games through 2014
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Sony on PS3: "It's not what you buy, it's what you're buying into"
SCEA's John Koller tells us why he believes PS3 will draw in more consumers this holiday and why Vita is poised to take off
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Ubisoft's Far Cry 3 skin for Minecraft made with Mojang approval
Similar projects not ruled out for future, says indie developer
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Taipei Assassins win $1m League of Legends World Championship
Riot Games and e-sports also came out ahead at LA event
News
Sony shrinks European marketing teams from ten to one
Consumer marketing streamlined to focus on games, digital imaging, mobile and TV
Feature
Sony's Strategy In a World Without Kevin Butler
The era of Kevin Butler would appear to be over. So what does Sony do next?
News
Star Wars Angry Birds crossover hatched
Rovio and Lucasfilm launching game November 8, merchandising tie-ins October 28
News
Zynga launches Hasbro-produced board games
Zynga's hoping to gain even more traction with its brands
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Game Marketing Summit acquired by IDG
PromaxBDA hands off event formerly known as MI6 to trade show producers behind E3, Macworld
Feature
Wii U struggles to build buzz
From Twitter talk to mainstream media coverage, Nintendo's big briefing was lost in the shadow of Apple's iPhone 5 unveiling
News
Game Connection to host new video game marketing awards
Event will honour marketing and communications success in the video game industry
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Square Enix launches Hitman clothing line
Collaboration with Trapstar, a brand favoured by Rihanna
Feature
Nintendo Wii U: Launching in Apple's Shadow
Price and date for the Wii U launch are expected this week, but will Nintendo's press event be overshadowed by Apple?
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Deadpool has taken over, says High Moon manager
Greg Agius says that the studio was given more marketing input after War for Cybertron
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Delivering earned media performance
The Ayzenberg Group talks about maximizing earned media investments
Feature
Mobile Games: Making it to the 1%
Eyal Rabinovich, Co-Founder of MoMinis, discusses the wonders of cross-promotion in the mobile market
News
App marketing costs could price indies out of mobile market says new report
Report from W3i says indie developers are facing an 'innovate or die' moment
Feature
Game Industry Legends: Bing Gordon
On transition, Nintendo as a software company, funding vs. 'cool' and a three-part formula for killer apps
News
Benchmark's Mitch Lasky: The value of publishers "isn't clear"
The investment partner looks into changes in publishing and the mobile market
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Oberon Media changes name to Iplay
Oberon rebrands to address expansion of products and services
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iPhone game marketing costs keep rising to "insane" levels
Smaller iOS developers fear being pushed out of a crowded market