Opinion
Growing Up Or Just Getting Old?
David Cage is a poor figurehead for industry evolution - but that doesn't make his arguments invalid
Marketing (Page 29)
News
Paid user acquisition an arms race, says Triple Town dev
DICE 2013 Video: Mobile devs increasingly need to buy their way into the best-seller charts, says Spry Fox CEO
News
Sony hires BBH as new PlayStation creative agency
SCEA indicates new creative direction ahead of New York City event
News
Saints Row stifled by immature humor, says Bleszinski
Gears of War designer says dildo weapon "doesn't help industry perceptions," keeps series from competing with Grand Theft Auto
News
Ni No Kuni: Marketing magic
"You're always going to get a gamer that just wants to shoot things"
News
American McGee on Kickstarter: “We turned it into Kicklauncher”
The Akaneiro developer thinks more Kickstarter projects should involve nearly finished games
News
American McGee: EA tricked Alice customers
Spicy Horse dev isn't pleased with EA's marketing team
News
Sony settles suit with Kevin Butler actor
Jerry Lambert agrees to avoid gaming ads for two years, admits Bridgestone Wii spot caused confusion
News
Disney Infinity merges real toys, virutal worlds
New Skylanders-like game platform to cross-over Pirates of the Caribbean, The Incredibles, and more [UPDATE: Activision "flattered"]
![Angry Birds maker to talk about building brands at [a]list summit](https://assetsio.gnwcdn.com/135603479468.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
News
Angry Birds maker to talk about building brands at [a]list summit
Rovio's senior vice president of marketing headlines [a]list summit NY
News
Hunger Games dev: "We are changing the way Hollywood does business"
CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"
News
Assassin's Creed III: Ubi wanted to avoid the “glorified add-on pack”
Ubisoft exec Tony Key on pitfalls of having an annual franchise and the marketing differences in the US and Europe
News
Epic opens merch store
Gears of War and Unreal Engine maker launches online storefront for T-shirts, art prints
News
Ubisoft: Just Dance won't go the route of Guitar Hero
Ubi marketer Tony Key talks about keeping Just Dance fresh and why it's like an annual sports franchise
News
Naughty Dog: We've been asked to push Ellie to the back of the box art
Last Of Us creative director and star Ashley Johnson tackle the sexism and game packaging
News
Levine: Bioshock box art isn't for fans
Irrational boss explains why Bioshock Infinite art is like salad dressing
Feature
Roundtable: Has The Industry Grown Up?
After a year of controversies, we take a hard look at the industry's growing pains
Opinion
Hitman Marketing Botches the Job, Sells Us Short
Just what was Square Enix trying to accomplish with its bully-friendly Facebook app?
News
Publisher 2.0 - The rise of content marketing
Game publishers are turning to content marketing as gamers turn away from traditional ads
Feature
Daglow: Consoles, big publishers not going anywhere
Industry veteran says digital revolution won't eliminate established roles, notes that many designers "give short shrift" to marketing
News
Ubisoft, Sony, NCsoft take home Game Connection Marketing Awards
Just Dance 3, PS Vita, Assassin's Creed III and Guild Wars 2 all honoured
News
Ubisoft leads new video game marketing awards nominations
Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris
News
Nielsen: Kids want iOS and Wii U for the holidays
Apple will sell a number of iPads in the next six months
News
Hitman marketer doesn't want to "exploit" controversy
Square Enix's Cord Smith would also like to see channel-wide preorder bonuses instead of retailer exclusives