News
Thomas Was Alone most successful on PS Plus
Mike Bithell says more people played his game from Sony's subscription service than any other platform
Marketing (Page 28)
News
Xbox One being pitched to small businesses
Microsoft says big-screen video conferencing with Skype, cloud storage, and web apps justifies $500 business expense
Feature
Saints Row 4 dev unconcerned with next-gen competition
Volition's Jim Boone isn't worried about current-gen effort being overshadowed by PS4 and Xbox One anticipation
Feature
Free-to-Play Marketing: Positioning and Proposition
In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game
Feature
Sony: Most gamers "don't want to buy online right now"
Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important
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Xbox One reveal watched by 8.45 million in first 24 hours
Microsoft's streaming event found a ton of viewers
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Industry vets launch global comms agency Plan of Attack
New marketing and communications firm will have headquarters in London, Amsterdam and San Francisco
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How Nintendo Can "Win" E3
"Effectively, Nintendo needs to relaunch the Wii U and make sure the audience understands what it is"
News
Defiance TV show renewed for second season
Syfy orders another 13 episodes of Trion MMO's transmedia tie-in
News
Gearbox calls Aliens suit "beyond meritless"
Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense
Feature
Gamers love swag: The lucrative world of collector's editions
We talk to one of the leading makers of game items about how they're made, the impact on sales, and why fans get crazy about game swag
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Epic Games' global marketing head leaves to oversee Halo marketing
Kendall Boyd has joined Microsoft to direct all marketing on the blockbuster Halo franchise
Feature
Game Marketing: "If the rules of the game aren't working, change the rules"
Sessions on the growth of eSports, The Walking Dead's marketing, and the “wild wild west” of Google Play reveal how some are reaching new audiences
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EA's Moore on Worst Company in America poll
Publisher's COO says company can and will do better, but gets more hate than it deserves
Feature
Hawken has an advantage due to “amazing” partnerships
Meteor Entertainment touts the benefits of working with Nvidia and Oculus
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Sega Europe admits to misleading Colonial Marines trailers
Letter from A.S.A. shows Sega's acceptance of gulf between in-engine videos and playable product
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Capcom prepping new IP for kids
Elementary school age boys target of cross-media blitz for Gaist Crusher; 3DS game will feature anime, toy, music, and manga tie-ins
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Digital game sales growing 33%
GDC 2013: Analysts from NPD, iResearch and Digi-Capital present data on the growing digital game market across the world
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ESRB relaxes age gate rules
US rating board now allows clean trailers for M-rated games to be viewed without entering birthdate
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Game Marketing Awards nominees announced
Black Ops II, Halo 4, Madden NFL 13, Far Cry 3, Assassin's Creed 3, and Just Dance 4 up for Campaign of the Year
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Mobile evangelist: We're not owed by Apple or Google
Video: Former PS Home architect Oscar Clark talks about why app stores are extensions, not core, to Apple and Google's business
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New Rovio hires show push for brand partnerships
Exec hires from Apple, Nokia and MTV will strengthen Angry Birds as an advertising destination
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Angry Birds was initially seen as "boring"
Ville Heijari talks about transforming a game into an entertainment brand