News
First Xbox One TV ad features no games
Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
Marketing (Page 27)
Feature
American Express: League Of Legends offers real sports opportunities
As important a partnership as the "US Open or LA Kings," says first blue chip company to enter the eSports arena
Opinion
Kabam Off-Key With Wartune
Free-to-play firm's legitimacy hurt by continued association with objectionably advertised game
News
Last call for Game Connection Marketing Awards
Event will honour best print, digital, broadcast and mobile campaigns
News
Cie Games looks to out-rev CSR Racing
[a]list daily talks with the marketer turned game developer about its advantages in the mobile racing sphere
News
Guild Wars 2 marketed more like HBO or Netflix than Call of Duty
On the game's one-year anniversary, [a]list daily speaks to ArenaNet's global marketing head about the game's success
Feature
Ouya: Marketing, PR execs sound off on controversial ad
Insiders discuss whether the situation is all that bad, and what Ouya should do next
Feature
One giant leap: Developing and marketing Kerbal Space Program
An unusual game developed by a marketing firm has gathered a dedicated fan base
News
Latest Ouya ad meets with widespread derision
"Experimental" animated short mocked by development community
Feature
The audience is the key challenge for the game industry, not technology
Game customers are “drinking from the firehose”; how do you stand out from the noise?
News
Rift sales up, player counts "way up" with switch to free-to-play
Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing
Feature
Nissan enters eSports arena with team sponsorship
Massive audience numbers are pulling in major advertisers to drive brand recognition
Feature
End times for walled gardens
Consoles are starting to allow cross-platform gaming, and it will change the market forever
Feature
Mobile game market growth, opportunity
Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead
News
Sega sets its sights on Rome
Publisher gives new Total War entry the series' largest marketing campaign to date
Feature
Zynga must change the fundamentals of its business
We look more closely at Zynga's numbers and what new CEO Mattrick has to do
Feature
Meteor not spending any money on advertising Hawken
Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"
Opinion
Design for Marketing: A Manifesto
Game designers and game marketers need to work together from the very start of a project
Feature
Game consoles' sluggish sales demand a price cut
NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season
Feature
CBS Interactive "Playing Aggressively" in eSports
We talk to CBSi's SVP and the new VP of eSports about their media strategy
Feature
How World of Tanks Is Revolutionizing Xbox
Why console gaming may change forever, and what Wargaming is planning with Chris Taylor
News
Microsoft: Xbox One policy reversals not a shift away from digital
Marc Whitten says "shame on us" for not communicating, engaging with community better
Feature
Ubisoft: "We won't even start" a game if it can't be a franchise
Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal
Feature
PS4, Xbox One shortages: The real deal or marketing ploy?
[a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out
Feature
Game Pricing Under Fire
The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle