News
Disney to buy Maker Studios for $500 million
YouTube video network could receive a further $450 million based on future performance
Marketing (Page 26)
News
Riot lands Game of Thrones promotion in League of Legends
eSports is increasingly becoming an attractive ad opportunity for major brands
Feature
Player retention is the key to success - Steve Nix
Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement
News
Minecraft movie in works at Warner Bros.
Mojang cofounder confirms project, concerns about indie hit "jumping the shark"
Opinion
MMORPGs: Time to level up
Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead
Feature
NBA execs on the power of video games
With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms
News
Conan O'Brien charges for Clueless Gamer reviews
Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
News
Machinima and Microsoft had deal for paid Xbox One endorsements
[UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"
Feature
Sponsored | Aiming at the New Influencers
Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers
Opinion
2014: Year of the Indie?
Being a successful indie developer is getting both easier and tougher
News
Nintendo targeting Wii U marketing to kids, families
Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences
Feature
"Fast follow" no longer works in mobile
As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future
News
YouTubers hit with wave of copyright claims
New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown
News
iOS cost per install to exceed $7 over holidays
Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push
Opinion
Xbox One Source promotion misleads, misfires
Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence
News
SuperAwesome network outpacing online virtual worlds
"This new generation of kids is very different. They are going to disrupt a lot of our landscape"
Feature
Xbox One will last "conservatively 10 years" says Microsoft
Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat
Feature
Indies: Market early and often or "sink into obscurity"
Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.
News
EA splits from Tiger Woods
Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen
News
Carolyn Feinstein new co-chair for Game Marketing Summit
Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors
News
The Stanley Parable sells 100k units
Davey Wreden evangelises bespoke marketing materials as a key to success
Feature
Riccitiello: Adding a Star Wars brand is not an innovation
Former EA CEO has some harsh words for the makers of Angry Birds
News
Sega's Japanese mobile network free to developers
The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent
Feature
Sponsored | Overcoming the marketing challenges of Saints Row IV
How Deep Silver turned around the legacy left by THQ
News
Former EA marketing boss Bunney hops to Digital Capital
Takes on marketing for growing portfolio of games and apps