News
nDreams appoints Sonic boss as new VP of marketing
UK VR studio hires former global brand director for Sonic The Hedgehog
Marketing (Page 25)
News
PS4 TV ad spending tops Xbox One by 70%
TV tracking firm estimates have Sony pushing harder for its console through first five months of the year
News
Atari details new corporate strategy
Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"
News
Nordic Games acquires THQ trademark
Will use THQ brand to sell franchises bought at bankruptcy auction
News
Sony E3 press conference to play at movie theaters
PlayStation maker's media briefing to show for free at 43 big screens across North America
Opinion
E3 2014: Nintendo's Opportunity
Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3
News
Rovio names new licensing team
Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games
News
Nintendo to launch YouTube affiliate program
Wii U maker to share advertising revenues with video content creators
News
Scopely hires Disney biz dev executive
Tapulous founder Tim O'Brien joins mobile network as chief revenue officer
News
Dota 2 tournament prize pool hits $6 million
Community initiative pushes The International's prize to unprecedented level
Opinion
E3 2014: Sony's Challenges
The PS4 is the best-selling console, but can Sony keep it that way?
Opinion
Far Cry 4 already playing with fire
Promo art for Ubisoft's upcoming shooter raises eyebrows, questions about why developers push players' buttons
Opinion
E3 2014: Microsoft's Big Choices
How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond
News
Nintendo apologizes for Tomodachi Life
Company sorry for lack of same-sex marriage options, pledges to be more inclusive if it makes a sequel
News
Nintendo runs afoul of GLAAD
LGBT advocacy group takes issue with Tomodachi Life's exclusion of gay marriage, Nintendo says it wasn't attempting social commentary
News
Valve refunding Earth: Year 2066 customers
Early Access game pulled from sale on Steam for dishonest marketing tactics
News
Activision backs Destiny with $500m launch investment
"The stakes for us are getting bigger" - Bobby Kotick, CEO
News
How Watch Dogs' delay helped marketing
Ubisoft's Tony Key looks on the bright side of having a new IP delayed at the last minute
News
Activision: TV marketing still needed to make a blockbuster game
Activision's Jonathan Anastas talks about the growing importance of social media in game marketing but underscores TV for AAA console
News
Nintendo skipping E3 media briefing again
Nokia Theatre to be used for Wii U Smash Bros. tournament as new game news saved for "Digital Event"
News
NCsoft invests $4.8 million in Korean web comics firm
Deal with Lezhin Entertainment will yield new promotional opportunities
Feature
Community is a double-edged sword
Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums
News
Wargaming to invest $10m in eSports in 2014
CEO Victor Kisyli claims company is responding to demand among players
Feature
Spil: Casual games "just don't pay the bills any more"
CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem
News
Consoles still lend credibility - Bithell
Thomas Was Alone creator explains the value of effective curation as Steam opens the content floodgates