News
Z2 Live vets form new mobile consultancy
Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model
Marketing (Page 24)
News
Apple promotes "Pay Once & Play" games
Dozens of games without in-app purchases receive prominent placement on App Store
News
Minecraft dominates YouTube gaming views - Study
Mojang game accounts for three times as much traffic as next biggest game franchise
News
Sega rounds out new look marketing team
Anna Downing promoted to Head of Product Marketing, will report to new European Marketing Director
Feature
Mobile Game Marketing in 2015
How big brands, retargeting, programmatic buying and more will change the landscape
News
Penny Arcade, IGDA sign with new PR firm
Bohle veteran Robert Brown launches Stride PR, brings previous clients with him
News
Berlin's Ad2games raises $9 million
"This funding will help us grow our position as a global market leader"
Feature
Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"
Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise
News
Sony backs away from FIFA sponsorship
Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA
News
Leftfield Collection submissions open for EGX Rezzed 2015
SEGA-sponsored indie showcase welcoming applicants for London show
Opinion
Marketing Black Friday
The biggest sales day of the year is also the biggest marketing event of the year
News
Sony settles over misleading Vita ads
Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
News
Activision squashing Call of Duty glitch videos
Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits
News
Ubisoft wants to expand Assassin's Creed audience to kids
Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
Feature
Marketers and developers a "necessary union"
Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype
News
Marketing doesn't have to be gross
Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead
Opinion
Nintendo's Window is Closing
2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there
Feature
Dirty Videos
The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?
Feature
Community is the new marketing
Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service
News
Devs see power of platform holders, YouTube
Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press
News
Harmonix, Tilting Point sign multi-title mobile deal
Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more
Feature
Kabam playing the transmedia game
Executive producer John Young talks about the company's book-and-game project Kings of the Realm
Feature
Why games are revealed so early in development
The pros and cons of announcing AAA titles so early, and why this trend may be reversing
Feature
The method to Madden's ad madness
EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features