News
Logitech unveils new Logi brand identity
Streamlined moniker to reflect peripheral maker's new focus on simple design, bold colors
Marketing (Page 23)
Feature
Original vision for Xbox One hasn't changed - Xbox CMO
Mike Nichols says non-gaming usage is high and growing, but games sell the system so that's where the marketing emphasis goes
News
Roblox integrates SuperAwesome's ad platform
Attracted by "100 per cent kid-safe advertising and the global compliance"
News
Angry Birds strike Lego deal
Next year's feature film adaptation will have tie-in toys from building block maker
News
Mobile marketing costs continue to rise exponentially
User acquisition and retention has never been so expensive, says Fiksu
News
Gearbox dropped from Colonial Marines lawsuit
Court also drops class action status, Sega in new settlement talks with original plaintiffs
News
SGN hires Activision veteran as VP of communications
Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision
News
LoopMe predicts $500 million annual mobile ad budgets
"Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"
Feature
Attack of the Indies: How devs can master social media in 5 simple steps
Keith Andrew unlocks the secrets of social media marketing
News
RockYou acquires PlayHaven ad network
The "recycled games" business model is still working well for RockYou
Feature
Taking Deus Ex beyond the core
Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided
Opinion
Indies must learn to love marketing
Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too
Feature
Only 2.4% of gaming views on YouTube come from official channels
Fan-made content remains king, with Minecraft ruling the roost
Opinion
Playing The App Store Blues
Developers have many complaints about Apple's App Store, but success is possible despite these issues
News
Apps are the most competitive market ever - Rovio exec
VP of acquisition and engagement says user acquisition costs must be part of core development budget
Feature
"I had my first build in a few hours, so why not share it?"
Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error
News
Nobody's figured out how to market mobile - Bing Gordon
Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom
News
FTC approves Sony PS Vita settlement
Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising
Opinion
Publishers must stop marketing adult games to kids
Police action is going too far - but the industry does nothing to help embattled parents
Feature
Steam data reveals impact of Discovery update
More games reaching more customers, more often
News
Supercell at the Super Bowl
"It wasn't about getting our game in front of however many millions of eyeballs"
News
Hideo Kojima removed from Metal Gear marketing
[UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V
News
A word on dealing with publishers: Don't
Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value
