News
Activision tops November TV ad spend - Report
Black Ops III promos account for 90% of publisher's $18.6 million worth of US TV spots last month
Marketing (Page 22)
Feature
"There's a life below the top 20 grossing"
Palringo's Magnus Alm on leveraging community to lower CPI
News
Overkill: "These past few weeks we screwed up"
Starbreeze-owned studio finally apologises for Payday 2 mistakes, pledges to improve lines of communication
Feature
"With the right launch 30 per cent of your revenue should come from China"
iDreamSky president Jeff Lyndon on rethinking 'global' success
Feature
Indies don't need AAA budgets for effective marketing
Execution Labs community developer Astrid Rosemarin shares tips for how small studios can build buzz without breaking the bank
News
Facebook to crack down on game invitations
Complaints over Candy Crush Saga invites spurred CEO Mark Zuckerberg to action
News
iQU Group appoints Anant Bakre as its new CEO
Bakre joined the company in 2013, replaces outgoing CEO Jochem de Gruyter
News
Valve wipes user reviews over free Steam keys
RosePortal Games paid a high price for swapping game access for community reviews
Feature
Sponsored | How data has redefined the role of the game marketer
And the importance of accurate metrics for better design
Feature
Strong show for Sony, but mobile rules at TGS 2015
Tokyo Games Show is bigger than ever, but a conservative showing from publishers and the absence of Microsoft leaves it feeling a little hollow
Feature
Unique games will still find an audience
Yoan Fanise downplays "indiepocalypse" concerns as the Digixart founder and Valiant Hearts director preps his indie debut
News
Ubisoft will open a theme park in 2020
New venture will be in central Kuala Lumpur, with rides based on Ubi's portfolio of brands
News
FTC slaps Machinima for deceptive Xbox One ad campaign
Regulator warns against paying YouTubers to promote products without disclosure
Feature
Colossal Order: Selling Cities: Skylines
CEO Mariina Hallikainen on building "overwhelming" success with limited resources
News
Disney Infinity audience split 50/50 male-female
VP behind toys-to-life franchise says appeal also balanced between young and old
Opinion
The Price of Fame
Superdata's Joost van Dreunen examines the impact YouTubers, Hollywood celebrities, and big-name developers are having on the industry
Feature
Pulling off The Swindle
How the misfire of Gun Monkeys and an indie publishing assist helped Dan Marshall hit the mark with his new procedural stealth-action game
News
EA drops NHL cover star
Patrick Kane yanked from NHL 16 box art in light of ongoing rape investigation
News
CPI continues to climb on iOS and Android
Fiksu data shows iOS climbing faster, but remains the most cost-effective platform
News
Motiga hires new head of publishing for Europe
Rahim Attaba brings experience from Trion Worlds and Wargaming ahead of Gigantic's launch
Feature
Sponsored | How intelligent in-game ads can change free-to-play
Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy
News
SuperAwesome raises $7 million in Series A round
Bangkok and New York offices will grow following the influx of new funding
News
Kojima's name removed from Metal Gear Solid V cover
As the game's release looms, evidence of an official split with Konami is starting to pile up
Feature
Marketing has come apart - EA CMO
Chris Bruzzo discusses the new interactivity of selling interactive entertainment, when you want cultural relevance, and when you don't