News
Tetris movie has an $80 million budget
Mortal Kombat producer's Threshold and Chinese investment firm Seven Star Works partner for sci-fi movie based on classic
Marketing (Page 21)
Feature
Make alternate future America great again
Deep Silver's Will Powers explains how Homefront: The Revolution is getting a boost from the US presidential race
News
Microsoft vetoed a black woman on cover for Fable II
Ex-Lionhead art director recalls marketing department "just didn't get it," insisted on a white male for Xbox 360 RPG
News
.games and .game website domains launching soon
Uniregistry plans to open .game availability this month as Rightside slates .games for third quarter
Feature
Rovio ups the ante on Angry Birds marketing
Angry Birds Action! is a new pinball-styled game to serve as the focal point for marketing around The Angry Birds Movie
News
Ubisoft opening Rabbids Amusement Center
Publisher's first foray into family entertainment centers opens doors in Montreal this August
News
SNK recommits to games
After abandoning pachi-slot business, publisher emphasizes gaming focus with old logo, slogan
News
Don Daglow: "I'm calling bullshit on core, mid-core and casual"
Veteran developer believes restrictive marketing language stems from industry's outdated veneration of difficulty
News
IAP the least popular form of monetisation among players
Even premium was more popular than in-app purchasing in Unity survey, but video ads were by far the favourite choice
Feature
Indie acclaim is "like a drug"
What Framed designer Joshua Boggs learned from his self-destructive pursuit of critical praise, and how he hopes to avoid repeating those mistakes
News
Square Enix backs Final Fantasy XV with feature-length movie
Sean Bean and Lena Heady star in CG animated film, FFXV will also get a web series and mobile game
News
Nintendo UK expands marketing and comms team
Matthias Hempfling and Kalpesh Tailor both take senior roles as they join from Frankfurt office
News
What every indie needs to know about PR
ICO Partners' Thomas Reisenegger outlines five keys to success for indie devs
News
What do Chivalry and Rocket League have in common?
Torn Banner's Alex Hayter explains the method behind the studio's madness for indie cross-promotions
Feature
How free-to-play has evolved game marketing
Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger
News
Far Cry Primal: Selling the Stone Age
The creative director and marketing boss on shipping Ubisoft's mammoth title
Feature
Playing with Firewatch
Designer Nels Anderson on marketing a narrative-focused game without ruining the mystery and how much short games should cost
News
NativeX acquired by China's leading mobile ad firm
$25 million deal will see NativeX become a subsidiary of Mobvista
News
Mattel gets Halo master license
Toy manufacturer lays out plans for new Mega Bloks kits, action figures, foam dart guns, RC cars and more
Feature
What small teams can learn from AAA communication tactics
Stefano Petrullo on the big budget tricks that indies should pay attention to
News
Witcher 3 was the most written about game of 2015
PlayStation dominates brand coverage, says ICO Partners research
News
No E3 booth for EA this year
Publisher replacing show presence with EA Play events in London and LA, Sunday afternoon press conference; ESA responds
News
Rovio signs Angry Birds ad deal with Venatus Media
Exclusive rights to represent Rovio Media in EMEA territories
News
Nintendo edits Fire Emblem: Fates for the West
Drugging and gay conversion scene will be altered for audiences in North America and Europe
News
The Game Awards draws 2.3 million viewers
Geoff Keighley believes show's second iteration broke even, confident it will return in 2016