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The dark art of getting press coverage | This Week in Business
If your Paragon PR campaign isn't getting traction, you could always try going Renegade
Marketing (Page 7)
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Nintendo delivered a strong Direct, but fan impatience grows | Opinion
They may be in the minority, but Nintendo's most loyal fanbase is key to a long life cycle for the Switch
News
Post-IDFA Alliance forms to prepare for Apple privacy changes
Alliance launches new information and support hub to help support companies amid mobile industry upheaval
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Super Mario 3D World + Bowser's Fury | Critical Consensus
Critics hail a new lease of life for one of Mario's best games -- but they're less convinced by the brief, experimental Bowser's Fury
Academy
Five steps to boost your game's performance on the app stores
SplitMetrics' Lina Danilchik details how to optimise your app store's product page
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Sponsored | Prepare for 2021 with new gaming audience insights
Facebook's vertical research manager Stephen Gray shares data on how the games industry differs in 2021
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Hitman 3 | Critical Consensus
Critics applaud the end of IO Interactive's superlative trilogy, cementing Hitman's status as one of gaming's most distinctive franchises
News
B/HI acquired by Dolphin Entertainment
PR agency formerly known as Bender/Helper Impact will operate as part of PR firm 42West
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Twitter says gaming posts up 75% in 2020
More than 2 billion gaming tweets make for a record year as Animal Crossing: New Horizons and The Game Awards 2020 were most talked about game and event, respectively
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Sponsored | Check out our special podcast on in-game advertising with Facebook Audience Network
The monetisation specialist talks about app bidding and its support for online businesses
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The future is digital -- right?
The physical format faces headwinds, but will its demise be slower than we expect?
Academy
How to bring blockbuster brands to the gaming world
Outright Games on three key principles that can bring success when working with major licenses
Academy
How to map social media to your marketing funnel
Phoenix Labs' RuthAnne Berry talks about using social media to meet your game's goals
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Blackstone makes big investment in mobile ad firm Liftoff
Sources say Blackstone's investment is close to $400 million
Stub
Steam Autumn Sale brought in 1m paying customers
Commercial event attracted 33% more transactions than last year, with concurrent users hitting 24m
Academy
IP licensing for games: How to profit from brand injections
Yodo1's Yu Huan Mirko explores how partnering with IP owners can benefit your studio
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Steam officially launches News Hub
Users can now see updates and events for chosen games in a centralised hub
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Cyberpunk 2077 launches with some real dystopia in tow | Opinion
Nobody should be pleased that CD Projekt Red's most notable innovation is pushing consumers to buy its new game entirely sight unseen
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Minecraft tops YouTube's list of most watched games of 2020
Videos of Microsoft's game were watched 201 billion times this year; Roblox was second with 75 billion views
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Cyberpunk 2077 pre-orders "visibly higher" than any Witcher title
CD Projekt Red expects at least 50% of early sales to be digital
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Keywords Studios acquires marketing agency G-Net Media
The acquisition brings the number of Keywords' marketing studios to seven
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Epic adds a subscription service to Fortnite
Monthly "Fortnite Crew" service includes a Battle Pass and 1,000 V-Bucks to spend each month
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Warner Music: "If artists want to be in the next James Bond, they should want to be in the next AAA game"
The record label on the changing relationship between games and music
Academy
The ultimate guide to selling your indie game
At Develop:Brighton Digital, Network N's James Binns laid out the strategy and tactics indies should follow to sell more games
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The $70 AAA price point -- it's about time | Opinion
No consumer is going to be enthused about a price rise, but 15 years of $60 has done no favours to either gamers or creators