News
Snowed In Studios launches Scarab Games
The newly created company aims at helping existing brands make it in the AAA games market
Marketing (Page 6)
Academy
Tip-top TikTok tips for game marketing
Jenny Windom of Wholesome Games talks with GameDiscoverCo's Simon Carless about promoting games on the viral video sharing service
Academy
How to engage fans before launch
Maverick Media's Andy Hammond details his approach to developing marketing ideas
News
Survey says 59% of women hide gender to avoid harassment while gaming online
Most women gamers are happy with portrayal of women in AAA and indie games, want better representation in ads
Academy
Looking for the signal: Subscription app tips for iOS 14.5
Adjust's Katie Madding explores best practices for games utilising subscription models
Academy
Three key discoverability takeaways from the Epic/Apple lawsuit
GameDiscoverCo's Simon Carless looks at the data around platform splits, exclusives and free games revealed in this week's legal proceedings
Academy
Hypercasual UA and ad monetization in a post-IDFA world
Adjust's Katie Madding shares some best practices to minimise the impact of iOS 14.5
Feature
Solving the marketing mystery of Loop Hero
Faced with promoting an intentionally enigmatic game, Devolver Digital's Robbie Paterson drew inspiration from a Nine Inch Nails ARG and old PC gaming magazines
Academy
Google's guide to growing your mobile games business
At GDC Showcase 2021, Brent Dance and Paula Wang went through the basics of user acquisition and how developers can connect with the influx of new players coming to mobile
Feature
Mr Men books are for children. Assassin's Creed is not and never should be | Opinion
Ubisoft is trying to expand the audience for its flagship brand, but more than oversteps when it targets kids who are too young to even read
Academy
How to find a new audience for your mobile game | GI Live Online
Xsolla's Miikka Luotio provided insight into bringing mobile games to other platforms during GI Live: Online
Opinion
Online E3 has a hell of a lot to prove | Opinion
After last year's cancellation, the industry's former tentpole event is back in online-only format - and the tough questions about its value and relevance aren't getting any easier
Academy
An introduction to advertising on Reddit
EVP and president for global advertising Harold Klaje tells the GamesIndustry.biz Academy how gaming brands and developers can best use the platform to market their title
News
Capcom closing USA online store
But European merchandise outlet will continue to operate as US arm seeks new licensing partners
News
Limit Break and Out Making Games partner on UK mentorship for all underrepresented groups
Program is expected to more than double 2020's cohort with around 700 mentors and mentees
News
Marketers underestimate users' privacy concerns - Survey
AppsFlyer and MMA Global release results of surveys around impact of Apple's upcoming privacy changes
Academy
How to integrate IP licensing into your marketing strategy
Clipwire Games' Mary Kaye Fraser explores IP licensing for mobile, and what studios should know before taking the plunge
News
Activision DMCAs news outlet for reporting Call of Duty leak
Video Games Chronicle says its Twitter account was locked for a post about new Warzone map
News
Tokyo Game Show 2021 will be online
Organisers drop physical event for its 25th year, but an in-person press gathering will be arranged
Academy
Five things to consider when building games for future players
Benjamin Charbit shares the lessons he's learnt about the audience Darewise Entertainment is targeting: Gen Z
Academy
Making marketing mistakes or the art of failing properly
At GDC Showcase, Innersloth's Victoria Tran explored the right way to approach failure, and what you can learn from it
Academy
Five areas not to compromise when creating a game video
Alconost's Natalia Shuhman highlights the aspects of video production where it doesn't pay to cut corners
Feature
Stop normalizing abusive fandom | This Week in Business
Maybe we should have expected a zombie game studio to excel at developing senselessly hostile hordes
Feature
"If you're still marketing to white cis males, you're alienating more than half your players"
Assassin's Creed Sisterhood co-founder Kulpreet Virdi on the importance of putting defined female characters in the spotlight
Feature
Little Nightmares 2 | Critical Consensus
Tarsier Studios' grimly atmospheric sequel is Bandai Namco's biggest critical hit in three years