News
Nintendo is not attending Gamescom
Platform holder will instead bring upcoming Nintendo Switch games to “numerous events throughout Germany”
Marketing (Page 4)
Feature
Streaming is the key to discovery
Sam Naji and Damian Abrahams explain why livestreaming is crucial for understanding gamers and how it translates to sales
Stub
Games Branding opens first US-based office in Boston
PR and marketing firm launched as a remote company in 2021, currently has offices in Brazil and Mexico
Academy
Mastering predictive lifetime value in the iOS 14.5+ era
Adjust's Katie Madding explores how to make accurate LTV predictions in a post-IDFA world
News
Electronic Arts seeks more influencers as it opens Creator Network to all
Previously invite-only initiative aims to have over 5,000 creators making content around EA games by the end of the year
News
Sony reportedly considering in-game ads for free-to-play titles
This new approach to advertising on PlayStation could launch by the end of the year
Feature
Microsoft considering in-game ads for free-to-play titles - Report
Xbox maker would not take revenue cut and limit ads to a select group of brands at first
News
Anzu raises $20m to expand in-game advertising efforts
In-game advertising platform's latest funding round sees support from NBCUniversal and HTC
News
40% of mobile companies in US and UK suffer losses post-IDFA
75% of those who lost revenue said they felt that the changes "put the future of their business at risk"
Academy
TikTok lessons from Among Us' success | GDC 2022
Innersloth's Victoria Tran shared tips about how to run a games TikTok account
Academy
Deep dive: Inside Strange Horticulture's delightful Steam success
Iceberg Interactive CEO Erik Schreuder recaps the occult plant store puzzle game's launch strategy
Academy
A post-IDFA guide to user acquisition for indies
Tenjin's Christopher Farm offers advice on how small mobile studios can attract more players to their games in 2022
Academy
Should you be bringing your creatives in-house?
IronSource's Dan Greenberg looks into the intricacies of ad creatives production on mobile
Feature
Sponsored | The PAX Rising Showcase launches to enable more indie devs to bring their games to PAX
Deadline for the latest Rising competition is March 1st, offering a chance to appear at PAX East in April
Stub
Sony reveals Horizon Forbidden West Lego set
Tallneck model launches in May, comes with Aloy minifigure and a Watcher
Feature
How the pandemic transformed the role of sponsored content, possibly forever
Gamesight's Adam Lieb analyses the evolution of video game-related sponsored content, and marketing budgets' shift to digital in the absence of events
Academy
10 takeaways from the new CAP guidance on in-game purchases
Wiggin's Peter Lewin breaks down new legislation on in-app transactions and what it means for developers
News
Ubisoft sues producer of Assassin's Creed Symphony show
Publisher says concert promoter breached agreement, refuses to acknowledge termination of contract, is harming relations with new licensee for symphonic Assassin's Creed shows
News
Lego delays Overwatch 2 set over Activision Blizzard harassment scandal
Toy company expresses concerns "about the progress being made to address continuing allegations regarding workplace culture"
News
Twitter reports gaming posts up 14% year-over-year in 2021
2.4 billion gaming tweets set new records as Genshin Impact and E3 lead conversations about games and events, respectively
Stub
EA releases console set-up guide as part of parental awareness campaign
As part of Internet Matters campaign, video urges parents to set up parental controls for new devices
Feature
Bringing League of Legends to life: Secret Cinema's first games experience
Riot Games and Secret Cinema discuss the work behind the their upcoming event for Netflix series Arcane
Academy
How to get the most out of your community and embrace its ideas
Star Stable's Johan Sjöberg gives tips about interacting with your players in a way that helps grow your company
Academy
How Unpacking kept a steady heartbeat after going viral years before launch
Witch Beam's Wren Brier and Tim Dawson discuss how they cultivated their passion project's spark after it went viral
Academy
Navigating the post-IDFA world: All you need to know about iOS 14.5
Check out all our GamesIndustry.biz Academy guides to complying with the disruptive iOS update