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The ultimate guide to pitching your game
Advice from all around the industry about how to pitch your game
Marketing (Page 3)
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Don't do that: What to avoid when soft launching a game
AppQuantum's Sergey Ryabtsev and Alina Zlotnik reflect on the mistakes made on a cancelled project and share advice on soft launching in the mobile free-to-play space
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Pitching to work on a well-known IP
CEO Aj Grand-Scrutton talks through the process that gave Dlala Studios access to established characters like Mickey Mouse and Battletoads
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Adapting in-game advertising for a privacy-centric world
Adjust's chief product officer Katie Madding explores the best strategies in an ever-changing mobile market
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Nobody really wins when a video game leaks | Opinion
Getting a leak wrong is inevitable and lets everyone down
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G Fuel fires staffers after complaints over CEO's offensive language
Current and former employees describe toxic behavior from sports and energy drink outfit's senior leadership
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New Twitch policy enables wider strategies for building your brand | Opinion
Twitch Partners can now stream on other platforms as well, which StreamElements' Gil Hirsch says opens the door to new opportunities for content creation
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Earning wishlists on Steam: A case study
Black Tabby Games' Tony Howard-Arias explains how Slay the Princess earned 25,000 wishlists in two weeks and gives tips to other indies looking to build their audience
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Everywhere developer has been hiring a blockchain team
Build a Rocket Boy Studio says blockchain job postings were for "research positions," does not rule out using the tech in upcoming game
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Fortnite and the contemporary pop culture slurry | This Week in Business
Years of crossover collaborations in live service games suggest a shift in flexibility for brand holders of all kinds
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A beginner's guide to approaching influencers
Plan of Attack's Dom Lawrence shares ten tips about getting in touch with content creators and increasing your chance to get a partnership going
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What should you charge for your indie game?
At Develop:Brighton, Game If You Are founder Lewis Denby discussed pricing, vetting competitors, and estimating revenue potential
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Steam publishes new graphical asset guidelines, restricting text use
"In most cases this additional text is presented in English, isolating much of the Steam audience that doesn't speak English," Valve said
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Twitch viewership fell as Facebook Gaming rose in June
StreamElements points to Facebook's focus on emerging markets for split in viewership trends
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How viral marketing and cultural history propelled The Wagadu Chronicles
At Develop:Brighton, Twin Drums' Allan Cudicio gave an overview of his strategies to gain traction with the studio's Afro-fantasy MMORPG
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Are forums a thing of the past, or your game's most valuable resource?
Gearbox is the latest in a string of companies to ditch forums in favour of Discord; but does the switch make sense?
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Why video games PR needs to change
Cary Kwok discusses the ever-evolving challenge of promoting your games and protecting your company's reputation
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How to get a job as a marketing director in games
Industry experts from both AAA and indie sectors share their tips for evolving your marketing career to the director stage
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The performance marketing approach to working with influencers
Gamesight's Nikki Demmel on how to make the most out of partnerships with content creators
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How to get your indie game noticed
PR and marketing experts offer their expertise and advice for indie developers in this GI Live Online panel
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Getting your game covered, as told by journalists
Games journalists assemble to give indie developers tips on how to efficiently pitch to the press
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Building an Exploding Kittens transmedia universe
Elan Lee talks about making a mobile game for Netflix and the company's ultimate aspirations
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Xbox's move from 'edgy' to 'everyone' | This Week in Business
How a brand that leaned into exclusionary gamer stereotypes overhauled its image over three console generations
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Self-care tips for games community managers - and their bosses
Safe in Our World's Sarah Sorrell on supporting a CM's wellbeing and why mental health first aid training is a must
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Newzoo: Gamers like brands more than non-gamers do
Survey covering 13 different brands that have been active in gaming found players held significantly more favorable attitudes than non-gamers