News
Microsoft using E3 giveaway to promote Mixer streaming service
Free games offered to Xbox users as platform holder strives to establish Twitch rival
Marketing (Page 18)
Stub
Ubisoft changes logo
Re-branding said to mark a new era with greater focus on live and digital games
News
PlayStation Store introduces developer-led curation
The Creators initiative allows studios to share their favourite games
News
Wargaming apologises for World of Tanks YouTuber row
Developer had threatened to issue a copyright take down against SirFoch
News
Nintendo lays out E3 plans
3DS could be relegated to Treehouse segments as Spotlight video and show floor booth will focus on 2017 Switch games
Feature
Why the games industry holds the key to War Child's future
The charity that supports children in war-torn areas reflects on its blossoming relationship with video games
News
“Call of Duty's negative social media sentiment has virtually evaporated” - Activision
No repeat of the poor reception to last year's game as publisher details further plans for mobile and Black Ops III
Feature
YouTubers struggling to make money from Call of Duty: WWII
Depictions of real-war are seeing videos demonetised
News
Shopify enables devs to sell physical merchandise in-game
SDK opens potential revenue source for developers, Alto's Adventure the first to use new tool
Feature
G2A: "We're not a grey marketplace, people just don't understand our business"
It is the video games industry vs G2A at Reboot Develop
News
YouTube nixes monetization until channels hit 10,000 views
Video giant says move is an effort to crack down on impersonating channels
News
Sega has double standard for Puyo Puyo Tetris streaming
Japanese publisher issues rules for content creators featuring puzzle game; North American arm says they won't apply
Stub
ASA rules against Mutant Box for misleading ad content
Facebook and YouTube ads for Liberators must be pulled, ASA said, after Mutant Box failed to respond
News
Atlus dictates terms to Persona 5 streamers
Publisher disables PS4 sharing functionality, threatens account strikes and suspensions for sharing late-game footage
News
Digital retailer Chrono.gg secures $1m in funding
Store uses influencers to market its wares, sell ones game at a time
Academy
How to get the most out of a games convention
Road to Rezzed: PR execs share their tips on dealing with press, consumers and making your booth sing
Feature
"Mobile PR doesn't follow the same path as traditional gaming"
Premier's director of games Gareth Williams offers advice to studios looking to raise the profile of their mobile release
Academy
Four simple ways to get more influencers covering your game
Innervate consultant Becky Taylor offers GDC 2017 attendees helpful advice on how to attract YouTubers and streamers
Feature
"Don't rely on being featured by app stores"
Google's Matteo Vallone encourages mobile devs to find other channels to new audiences and trust in the quality of their games
Stub
Microsoft moves E3 media briefing to Sunday
Xbox maker abandons traditional Monday morning time slot to kick off its E3 week on June 11 at 2 p.m.
Feature
PS4, Overwatch absolutely dominated games media coverage in 2016
Blizzard and Sony crushed opposition for column inches, says ICO Partners study
Feature
"This move is long overdue" - Industry responds to E3 going public
Publishers and developers back ESA's move, but questions remain over price, the number of consumers and whether the show is suitable for them
Opinion
Roundtable: E3 for Everyone?
The GI.biz team discusses the LA show opening its doors to 15,000 members of the public
Feature
Steam's Discovery 2.0 has seen 46% more games showcased on the homepage
Company says per player purchases have nearly doubled
Stub
Rocket League gets its own toy line
Zag Toys making a set of 12 pull-back racers to debut in stores this spring