Feature
Ubisoft: “Viewing habits change, marketing should too”
UK marketing boss Mark Slaughter on the unusual move to explore the facts behind Ghost Recon's fiction with its Wildlands documentary
Marketing (Page 19)
Feature
The art of the surprise post-Christmas indie launch
Ben Esposito squeals on Tattletail's marketing strategy and why the devs ignored conventional wisdom
Feature
Working with influencers: “The internet can smell disingenuity a mile off"
Space Ape's Simon Hade discusses the perks and pitfalls of working with YouTubers and streamers
Feature
Has Capcom saved Resident Evil?
The development team discusses VR, sales trends, horror and building one of the riskiest Resident Evil games to-date
Feature
"Notorious $5000 deals with YouTubers and streamers will fade. It's a matter of honesty"
Loots co-founder Marc Fuehnen discusses the increasing need for transparency when marketing through influencers
News
GTA V secures 10th UK #1 - 174 weeks after release
Phenomenal staying power from Rockstar's crime caper
Feature
How well did UK games retail perform in 2016?
Consoles, accessories and boxed games drop 15.8% to £1.78bn
Feature
PlayStation reorganises European senior management team
Simon Rutter becomes COO and Tim Stokes named senior VP as president Jim Ryan stresses the importance of regional strength
News
Summing up Windows Vista in a single word
10 Years Ago This Month: Microsoft launched its unpopular OS with a vision for PC gaming it's still trying to realize, and Apple unveiled the iPhone
News
GamesIndustry.biz is looking for the 100 most influential people working in the UK games industry
And introducing the GamesIndustry.biz magazine
News
Media Molecule teams up with theatre group Punchdrunk
Collaborating on a performance arts-meets-gaming project related to Dreams
Stub
Nintendo Switch conference gets late night start in the West
Full reveal for new console set for 5 a.m. CET January 13 / 8 p.m. Pacific January 12
Feature
“You're not hunting zebras with M16s”: Avalanche on its push for ethics in theHunter
How do you market a game about killing animals?
News
Koch and Square Enix clarify review code policy
“We would never impose a blacklist or ban on any media for a review score”
News
Game Jolt offers YouTubers, Twitch streamers 10% of game sales
New Partners program offers free games and revenue share for video or livestream promotion
Feature
The story behind one of Xbox's most notorious TV ads
Harvey Eagle recalls the creation of the banned UK TV ad, Champagne
News
ASA rules No Man's Sky advertising did not mislead consumers
Organisation believes procedurally generated nature of the game means all images and footage are representative of final product
News
Nintendo coming to US-based Universal theme parks
Orlando and Hollywood parks will join Osaka location in featuring publisher's famous brands
Stub
Attention Seekers and Done + Dusted form new gaming live events business
AD+D set-up in Santa Monica to offer 'large-scale live entertainment' for games publishers and competitive gaming
Opinion
Weak AAA launches are a precursor to industry transition
As top games under perform, the industry must prepare to shift with consumer behaviour
News
Resident Evil director working on Monster Hunter movie
Paul W.S. Anderson shopping a script with hopes to turn another Capcom franchise into a cinematic universe
News
Is honesty the best policy?
Weekly round-up: EA's new YouTube rules and Game Awards premieres call for more transparency from a highly exposed industry
News
The Game Awards promises greater transparency after No Man's Sky complaints
Show's creator Geoff Keighley encouraging developers to offer 'deep-dive' premieres rather than CGI concept trailers
Stub
PS4 Pro sells over 65K in first Japanese weekend
Famitsu figures show healthy debut for spruced up console