Opinion
Five do-it-yourself PR tips for indies
VIM Global's Alex Van Lepp offers some basics for small devs looking to promote their games on their own
Marketing (Page 17)
Feature
Sex and gaming: Selling Japan's Senran Kagura to the West
Marvelous Entertainment's Michael Fisher and Harry Holmwood discuss the challenges and surprises this series presents
Feature
"It's disturbing that Wolfenstein can be considered a controversial political statement"
Bethesda marketing boss Pete Hines discusses publisher's marketing for upcoming anti-Nazi shooter
News
IndieBox shuts down subscription service
Company will be moving in new direction but promises more collector's editions in the future
News
Valve gives green light to community merchandising deal
3D printing service Shapeways has partnered with the games giant to produce and sell fan art designs
News
Tencent moves to merchandise its IP
Online gaming giant behind Honour of Kings strikes deal with online retailer JD.com
News
iOS 11 App Store changes aim to improve discoverability
New editorial content, developer search and more detailed product pages introduced with today's update
Stub
Angry Birds signs deal as new sponsor in English Premier League
Developer Rovio Entertainment describes deal as the “logical continuation” for the global brand
Academy
How to launch a mobile game in multiple countries
Tappx CMO Ignasi Prat offers advice to developers hoping to release their app in as many markets as possible
News
Nintendo spent an estimated $4.5m on TV ads in August - Report
According to iSpot.tv Nintendo outspent other video game brands during the month to promote the new-look 2DS XL
Feature
“There will be hate you cannot control. In all honesty, it's defeating”
Square Enix's Amy Graves discusses the pressures community managers face ahead of her UKIE Careers Bar talk next week
Stub
Samsung "official 4K TV partner" for Xbox One X
Electronics firm using QLED TVs to help showcase new Microsoft console at US retail
Feature
The indie publishers' guide to marketing your game
Versus Evil, Raw Fury, Headup Games and Good Shepherd offer advice to developers during their Devcom panel
News
GameStop: Forced bundles are for customer convenience
Retailer defends practice of requiring online purchasers of high-demand items to pay for additional merchandise
Stub
GameStop creates Senior Vice President of Collectibles position
Former Walmart exec Janet Bareis will oversee specialty retailer's collectibles merchandising strategy
News
Sony UK marketing boss Rich Keen departing in November
Exec leaving “to pursue another opportunity in the industry”
News
Atari launches wearable push with Speakerhats
Ball caps with built-in Bluetooth speakers made in partnership with NECA and Audiowear
Stub
Words With Friends TV show in the works
Zynga partners with MGM to bring long-running mobile hit to the not-quite-as-small screen
Feature
How Pokémon Go has transformed the brand
The mobile game may be past its peak, but its impact is permanent
Feature
"Design a game that lends itself to catchy review titles or YouTubers' dick jokes"
Big Pharma creator Tim Wicksteed discusses making a title that promotes itself ahead of his Develop:Brighton talk
News
Sony's David Perry departs for Instagram influencer marketing firm
Ex-Gaikai boss co-founds new start-up GoVyrl, takes on CEO role
Feature
EXP: London's secret new games venue
CEO Vince Lammas tells us why a warehouse near Stratford's Olympic Park could become a hotspot for gamesevents
Stub
Ninja Theory livestreams Q&A with Hellblade protagonist
Developer promotes action game about battle with mental illness by having actress answer questions in character over Facebook Live
News
EA restructure bolsters Geneva HQ, cuts local teams
Publisher is re-thinking its PR and marketing plans
News
Microsoft will rebrand game packaging ahead of Xbox One X launch
Additional icons aim to make it clear which titles will benefit from new console's 4K capabilities