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American Girl dolls get Xbox One accessories
Gaming finally represented as a hobby girls partake in for popular doll line with tiny Xbox One S, other accessories
Marketing (Page 16)
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PlayStation briefing a response to "shallow" E3 press conferences
Sony Worldwide Studios' Michael Denny addresses disappointment over this week's more focused showcase
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How can indies build their brand?
With so many indie games unlikely to spawn sequels, what can developers to do to carry interest over to their future proejcts?
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What does GDPR mean for PR?
Leading UK games agencies tell us how new privacy regulations are refining their processes and better relationships with press
Academy
How to get to 'WOW!': The challenging road to marketing VR
Insomniac senior community developer Tim Salvitti talks about what the studio learned (and unlearned) when it came to pushing VR games
News
Eight Rezzed sessions you won't want to miss
Advice on career changes, promoting your game and community management all offered at London games showcase this weekend
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Building PUBG hype on a $0 marketing budget
Lead community manager Sammie Kang explains how Bluehole cultivated a devoted following of PlayerUnknown's Battlegrounds streamers from scratch
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Drake, Ninja light up Twitch with Fortnite stream
Epic and Twitch say they didn't pay for session that saw rapper and streamer draw more than 600,000 concurrent viewers
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Facebook launches #SheTalksGames initiative to promote women in video games
Women In Gaming Stories is designed to encourage more women into the games business, and into leadership roles
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Machinima: "We're no longer an upstart teenager"
GM Russell Arons explains why the rebranded logo breaks from the past when the content strategy is about "returning to our roots"
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Why non-gaming influencers may be the best fit for your game
Benedikt Seitz of marketing agency GameInfluencer says not all developers need to win over PewDiePie to boost sales
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Making RAWG the 'IMDB for games'
Dasha Lyalin explains how her team's new site will boost discoverability for developers across all platforms
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The house that Capcom (temporarily) built
Senior PR manager Laura Skelly talks us through the logistics of bringing game worlds to life with pop-up experiences
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Meet Sam, Ubisoft's personal gaming assistant
Assassin's Creed publisher explains why it's taking a leaf out of Apple and Amazon's book to better serve its players
Stub
Writers Guild Awards 2018: Video game writing nominations announced
Madden NFL 18 and mobile game Futurama: Worlds of Tomorrow among nominees
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PlayStack launches new marketing and user acquisition fund
The games publisher and investor sets out its vision to 'fix' the games industry
News
Marketing consultant firm Giftgaming to be liquidated
Founder and CEO Nick Hatter cites mental health issues in closure of start-up
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Could movie shorts provide a template for funding indie games?
The Chinese Room's Andrew Crawshaw ponders the potential for experimental tie-ins around AAA blockbusters
News
Funplus Interactive ad deemed misleading by Advertising Standards Agency
Mobile developer used image from different game to promote King of Avalon: Dragon Warfare
News
Independent Games Festival announces award finalists for 2018
Baba is You leads with four nominations at the 20th annual IGF
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Indies overcompensating on marketing
Guacamelee and Parkasaurus designer-marketer Chris McQuinn wants to see small studios prioritize design
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Why didn't Jettomero take off?
With great looks, a fun premise, and a few good breaks, Gabriel Koenig's latest game seemed like a safe bet, so what happened?
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The Trouble with Trailers
Developers have learned to deal with violence and difficult themes intelligently and respectfully in recent years - it's time for marketing teams to catch up
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A different kind of indiepocalypse
Double Fine's Greg Rice and Tim Schafer talk about the parallel growth explosions of the indie games scene and the studio's Day of the Devs event