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Fortnite Season Five announcement most watched trailer on YouTube in 2018
Viewed 46.8 million times, the trailer beat both the Fallout 76 and Red Dead Redemption II reveals
Marketing (Page 15)
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Charles Martinet wins Guinness World Record for most performances as same games character
Super Smash Bros Ultimate means voice actor has played Mario in 100 different titles
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Capcom responds to complaints over Street Fighter's in-game ads
Publisher will “consider how we can improve this new feature” based on community feedback
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Epic's Fortnite was the highest trending game on Google US in 2018
Red Dead Redemption 2 and Fallout 76 were second and third
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Far Cry, Dragon Age 4 and Crash Team Racing remaster lead Game Awards reveals
Plus, first news of new titles from Obsidian, Giant Squid, Supergiant, Hello Games and Studio Wildcard
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Console loot boxes haven't 'achieved the trust', says Gameloft
DLC: Plus the link between death metal drummers and Media Molecule's hiring process, and marketing tips from a sandwich shop
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Microsoft publishes Xbox Family Guide to educate parents ahead of Christmas
“It's important parents take an active role in managing their children's access to online content and gaming,” says director Harvey Eagle
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Xbox Adaptive Controller Christmas ad furthers Microsoft's push for accessibility
Platform holder creates short film to highlight new device during crucial sales period
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Niantic working with United Nations to promote tourism through its games
New partnership will Pokémon Go and Ingress events built around local culture and history
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What is Rovio's Project Magic?
Simo Hämäläinen says augmented reality has always been treated like a gimmick, but the Angry Birds firm hopes to change that
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Call of Duty children's hoodies are a "consequence of success"
Activision Blizzard exec Philippe Bost assures that official merchandise is only ever targeted at adults
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EA "closely monitoring" Ronaldo rape investigation
FIFA 19 cover athlete downplayed in promotional materials as police look into allegations
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Over 50 games firms on board for One Special Day 2018
Sega, Supercell, Codemasters, Electronic Arts, Rovio and more donating today's revenues to charity for disabled gamers
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Xbox reviving X0 event this November
X018 will be held alongside FanFest in Mexico, with major announcements streamed online
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Rovio grants master toy license to Jazwares
Angry Birds outfit signs multi-year partnership to produce playsets, figures, plush toys and more for multiple projects
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Breathing life into Dead Cells
Ex-Motion Twin marketing manager Steve Filby shares how the studio used streamers, press, and events to build a successful Early Access launch and an even more successful multiplatform debut
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Reality Gaming Group opening temporary crypto-only shop in London
Marketing event for Reality Clash also aims to educate the masses on cryptocurrency with free masterclasses and virtual coins
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2K Games veteran launches new marketing agency Attract Mode
Matthias Wehner returns to Germany to start new venture with Remote Control Productions
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Fortnite powers Ninja to become first Twitch streamer with 10m followers
Tyler "Ninja" Blevins calls the milestone "seriously ridiculous"
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Why did licensed games get better?
BD Labs' Mark Caplan traces the industry trends that turned big-name properties from a warning sign to a welcome addition
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Six app store optimisation techniques to get your game noticed on mobile
Spil Games's Francisco Belloch shares tricks and shortcuts that speed the process of ensuring your smartphone title stands out
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AppLovin' takes $400 million investment
KKR & Co investment is based on a $2 billion valuation of the mobile marketing firm
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“There is no magic formula” for getting noticed on Steam
Auroch Digital director Tomas Rawlings discusses the hard work that goes into surviving on Valve's marketplace
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Failbetter Games launches week-long #LoveIndies campaign
Sunless Skies developer rallying studios to get players rating and recommending their favourite indie games
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Venatus expands into Asia-Pacific with Seoul office
Ad sales firm works with companies like Rovio, Nintendo and EA