Marketing (Page 14)

News

Detective Pikachu earned $161m worldwide in its opening weekend

Pokémon tie-in had best ever opening weekend for a video game film in the US, but its worldwide performance is still behind Warcraft

May 13, 2019 Matthew Handrahan

Stub

Sony releases feature length God of War documentary

God of War - Raising Kratos depicts the five years it took to make one of the best games of last year

May 13, 2019 Matthew Handrahan

News

Newzoo: More than one billion women are active gamers

Firm's latest analysis shows 46% of all video game enthusiasts are female

May 10, 2019 James Batchelor

News

ESA: Gamers are college educated, will vote

Trade group's latest annual survey looks to counter stereotypes of who plays games

May 9, 2019 Brendan Sinclair

Feature

The Indie Guide To Marketing

Freelance marketer Bee Wakefield offers devs advice on how to promote their game - and why it takes more than just social media

April 25, 2019 Bee Wakefield

1 comment

Feature

Is it Game Over for traditional PR?

"Definitely yes," says industry veteran Cat Channon, but a more fluid, agile and empowering approach to communications has emerged in its place

April 23, 2019 Cat Channon

1 comment

News

Mojang sets March 2022 date for Minecraft movie premiere

Long in development project has a new director, and plenty of time to get ready for release

April 18, 2019 Matthew Handrahan

News

Ninja named to Time 100

Popular streamer represents gaming on magazine's annual list of influential people

April 17, 2019 Brendan Sinclair

News

BBC Studios and GamesIndustry.biz hosting Changing Channels conference next month

Free one-day event will see Go 8 Bit's Steve McNeil, Lego, Amazon and more exploring the convergence between the games and TV industries

April 11, 2019 James Batchelor

Feature

Critical Consensus: Tom Clancy's The Division 2

Critics lament the lack of political heft in its story, but The Division 2 gets much right that BioWare's Anthem got wrong

March 26, 2019 Matthew Handrahan

News

Xbox launches video series focused on ID@Xbox games

ID@Xbox Game Pass swiftly follows Sony's announcement of State of Play

March 25, 2019 Matthew Handrahan

News

Sony launches State of Play direct marketing show

PlayStation maker's latest joins Nintendo Direct and Inside Xbox as platform-holder initiatives, first episode set for Monday

March 22, 2019 Brendan Sinclair

News

NPD: Anthem was the best-selling game in February

Mass Effect 3 is the only EA BioWare game to sell more in its launch month

March 20, 2019 Matthew Handrahan

Stub

Media Create to halt public disclosure of Japanese sales figures

Data company will still release a weekly chart, but will only communicate sales figures privately

March 19, 2019 Matthew Handrahan

News

The GamesIndustry.biz Podcast: Bad Influencers

Download our latest episode, discussing EA's Game Changer troubles, Brendan Greene's new role and the return of Jade Raymond

March 15, 2019 James Batchelor

Opinion

Evolving the way we think about community | Opinion

Abusive influencers show companies need to reconsider who they lend their legitimacy to, and how

March 13, 2019 Brendan Sinclair

Stub

Fellow Traveller launching online-only conference LudoNarraCon

May event will "celebrate narrative games, the people who make them and the folks that love them"

March 13, 2019 James Batchelor

News

The GamesIndustry.biz Podcast: When THQ Nordic visited 8chan

Latest episode available to download now, also discusses the reveal of Pokémon Sword & Shield

March 1, 2019 James Batchelor

Feature

Riot Games: "Before we take on football, we have to be humble"

League of Legends European Championship makes less revenue than a German second division football team, Riot's Alban Dechelotte said at Esports BAR Cannes yesterday

Feb. 13, 2019 Matthew Handrahan

Feature

Halo rolling out a touring fanfest

343 and Harlem Globetrotters owner Herschend team up for Halo: Outpost Discover series of events across five US cities

Feb. 5, 2019 Brendan Sinclair

Feature

Failbetter's final push to ensure Sunless Skies flies at launch

One year on from disappointing Early Access sales, the Fallen London studio is gearing up for a confident launch

Jan. 31, 2019 James Batchelor

1 comment

Feature

Fellow Traveller: "Indie publishers need to stand for something"

Chris Wright on recovering from the collapse of the Australian games industry to found an indie publisher with a distinct voice

Jan. 30, 2019 Matthew Handrahan

1 comment

News

Square Enix trademarks terms for Octopath Traveler's visual style

The publisher now has trademarks for "HD2D" and "HD-2D" in Europe

Jan. 22, 2019 Matthew Handrahan

Feature

Metro Exodus publisher confident over showdown with Crackdown and Far Cry

Deep Silver on how it has readied a marketing assault ahead of crowded February 15 launch

Jan. 22, 2019 James Batchelor

News

Sunny Side Up marketing firm is Keywords' latest acquisition

Total consideration for purchase of Quebec-based service is CAD$5.9 million

Dec. 21, 2018 James Batchelor