UK indies embracing self-publishing business

UK independent game developers are embracing new online business models, with 64 per cent of studios currently self-publishing their products.

The data comes from developer association TIGA's survey of 78 UK studios (of which 96 per cent were independent), and also shows that of 27 studios not currently self-publishing, 70 per cent intend to do so in the future.

The most popular platform for self-publishing is the iPhone, with 52 per cent of those surveyed releasing titles on Apple's handset, followed by PC (38%), PlayStation Network/PS3 (36%) and Xbox Live Arcade (16%).

Of the 27 studios surveyed that are not in the self-publishing business, 26 per cent said a lack of finance was holding them back, while 22 per cent said self-publishing was not a core business activity, with another 11 per cent lacking the knowledge to self-publish.

An average of 62 per cent of games created by those surveyed were for online or digital platforms, rather than traditional boxed product. 52 per cent of independents released games through digital platforms, and for indies who self-publish the figure rose to 72 per cent, with publisher-owned studios the figure was just 1 per cent.

"The UK boasts one of the most talented and creative games development workforces in the world and it is no surprise that UK developers are taking advantage of the new opportunities offered by self-publishing," said TIGA CEO Richard Wilson.

"Self-publishing offers developers the chance to produce a more diverse range of products at differing price points. It also offers the opportunity for developers to establish and maintain a direct connection with consumers. At TIGA we encourage and support developers who wish to self publish by offering access to expert advice and a chance to network with other TIGA members who are already active in this area."

Yesterday, TIGA released findings on the turnover of UK studios, results of which can be read here.