UBM TechWeb - GDC China 2010

http://www.gdcchina.com/index.html

GDC China organizers have announced a host of new Chinese speakers, including NetEase, 6waves, Joyport and Ubisoft Chengdu notables, alongside a multitude of Western talks for next month's leading Shanghai-based event.

With the schedule for the event filling up with both notable Western and Chinese speakers, organizers are taking the opportunity to highlight some of the higher-profile Chinese speakers recently added to the program for the event.

Some of the newly added talks, which will be simultaneously translated between Chinese and English languages, as will all of the event's lectures, are as follows:

- In 'Establishing a New International Development Studio, Richard Tsao of Ubisoft Chengdu ( Scott Pilgrim) discusses how "the key to creating an international development studio is hiring the right kind of people, providing training, and placing them in an appropriate work culture bubble that fosters global game development values."

With examples from the major Ubisoft studio, "attendees in this talk will learn what are the global game development values that are necessary in any studio."

- The Social Network summit sees Arthur Chow, COO of 6waves, discussing 'The Global Phenomenon of Social Games: How to Monetize the Global Audience'. As the description notes, "within two short years, 6waves has [assembled] a network of over 50 million monthly active users", and Chow will look at how "distribution, localization and monetization" helps 6waves "to maximize the significant opportunities in the increasingly competitive Facebook market."

- Bo Chen, CEO of Joyport Technology, is giving a talk called 'Designing Successful Strategy Webgame - How We Did That with Kingory', offering introduction to the browser-based game industry's background and the success of Kingory products by discussing his company's decision making process, product design, team building approaches, and the "successful and unending efforts to improve user experience."

- ' Tianxia II: Continuously Optimizing The Development Process' sees XiaoJun Hui of notable Chinese firm NetEase discussing how their much-played online game was created, focusing on "protecting the fundamental interests of the majority of players, focusing on iterative development and continuous improvement through every detail of the game, making it entertaining, and to show the good spread of traditional Chinese culture in the game."

These leading Chinese speakers join notable new speakers from Activision, CCP, and XPEC, as well as already-confirmed speakers from Happy Farm, Bigpoint and League Of Legends. These lecture announcements immediately follow earlier confirmation of Blizzard, Flagship and Cryptic alumnus Bill Roper as one of the keynote speakers, plus major talks from Volition, Slant Six and BioWare staffers, and Summit sessions from the makers of Angry Birds and Monaco.

Now in its 3rd year, Game Developers Conference China offers "valuable and timely insight into the world of game development in China for an audience of both local and international developers", according to its organizers. Overall, the December 5th-7th event provides a forum for local and international developers to explore business opportunities, expand their reach to a unique market, and discover the on-going trends emerging in this region.

In addition, GDC China organizers have announced a strategic partnership with Digi China, a Ministry Of Culture co-sponsored event which recently took place in Beijing, and which is a "showcase for newly emerging digital products and services including games, video games, music and online literature."

As the only dedicated game development event endorsed by the Ministry of Culture, the two events will help each other with organization and market promotion in subsequent years, working on the teams' "decisive responsibilities to push the robust development and multicultural online game exchanges of China's game industry."

GDC China's online registration ends on November 30th, and for more information about the event, please visit the official GDC China website.