News
New Facebook Gaming app to focus on streaming
Launch of the app brought forward as gaming surges during the global COVID-19 lockdown
Marketing (Page 11)
Academy
How to improve your understanding of games with teardowns
Nate Ross on creating good teardowns and the reasons why they're a powerful resource
Feature
Resident Evil 3: Critical Consensus
Capcom's third remake finds the classic series at a turning point -- and there are dissenting voices amid the critical praise
News
Tinybuild's Hello Neighbour books have made $16m in revenue
Book series hits 2m sales as game franchise passes 30m downloads
Feature
All hail Nintendo's animal overlords | Opinion
Animal Crossing looks set to be one of the year's biggest games -- we might reflect on what it says about the appetite for different kinds of escapism
Feature
Devolver on adapting to a world without events
Andrew Parsons talks about the indie publisher adapting its marketing strategy, what can and can't be done online
Academy
Eight principles for making a game influencer-friendly
ICO Partners' David Ortiz Lapaz lays out ways developers and marketers can make games work for content creators
Academy
Marketing tips for indie developers who hate marketing
Chris Zukowski discusses the fundamentals of marketing for indie developers who don't know where to start
Feature
Doom Eternal: Critical Consensus
Id Software's latest shows brilliance in its bombast, but dabbles in platforming and world building with less success
Feature
A year without E3 is a chance to take stock | Opinion
The ESA's show has failed to articulate what function it will serve to the modern industry -- this year's cancellation will force that discussion to happen
News
Lego Super Mario toys announced
New line incorporates interactive electronic character with traditional building block elements
Feature
Learning the lessons of the PlayStation 2 | Opinion
Twenty years after it arrived in Japan, the most successful console of all time still has lessons that are relevant to the industry today
Feature
Next-gen will be "tectonic plates" shifting underneath marketers
Behaviour's new chief marketer officer David Reid talks about how much the strategy of selling games has changed and the future of streaming
Feature
Dreams: Critical Consensus
Media Molecule dives deeper into its Play, Create, Share concept, and the critics salute a monumental achievement
Feature
Riot takes its licensing game up a league
Hire of Disney and Nickelodeon vet Ron Johnson coincides with increased focus on external partners for consumer products
Feature
When do deceptive playable ads help, and when do they hurt?
Dan Greenberg of ironSource says misleading interactive mobile ads were huge in 2019, but likely to be reined in this year
Academy
How to market your video game and find your target audience
Versus Evil, Raw Fury, Headup Games, Good Shepherd and Dan Adelman offer advice to developers on how to market their game
Feature
The Witcher heralds an era of game IPs on TV | Opinion
As media giants prepare to do battle over streaming, well-known IPs are a potent weapon -- and videogames remain the last great untapped source
Academy
How to get a job in games PR
The GamesIndustry.biz Academy looks into how to get a job in games PR and how to become a publicist
Opinion
Sony's PS5 marketing strategy does away with convention | Opinion
E3 absenteeism is just the latest example of a company paying little heed to conventional wisdom, but will that help or hurt it?
Feature
The long game: Running PR in the games-as-a-service era
Prezly's Kate Bystrova talks to PR experts on the unique challenge of getting exposure for games that can be played for years and years
Stub
Rockstar and Nintendo fill top five in Metacritic's Games of the 2010s
Mario Galaxy 2, Breath of the Wild, Red Dead 2, GTA V and Mario Odyssey all had 97 average ratings
Stub
EA donating $500,000 to Team Trees
Donation, in the name of new Plants Vs Zombies game, will see half a million trees planted by January 1, 2020
News
Genvid closes $27m Series B round
Interactive streaming tech firm has also opened new offices in Berlin and California
Feature
Shenmue III: Critical Consensus
The 18 year wait for a new Shenmue is over, and critics are split over a game deliberately out of step with the times