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Toca Boca and Mojang alum unveil games studio Roro

The games studio also secures its first investment towards the development of its mobile project

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Ex-Mojang Studios and Toca Boca staffers have formed a new game development studio, Roro.

It was founded by CEO William Sampson and Robin Flodin, whom is joined by Kristoffer Jelbring.

Sampson previously served as general manager of Toca Boca; he was with the mobile games firm for four years. Flodin's work experience includes a seven-year stint as CEO of Toadman Interactive.

Meanwhile, during Jelbring's career, he worked at Mojang Studios for nine years.

Roro has also secured €1.5m in its first investment, led by Node.vc, while FOV Ventures also participated.

The investment will go towards the development of the studio's debut project featuring an interactive digital dollhouse.

"The industry has become much more aware of the potential of pure play in the last decade or so, but creative play and self-expression is overlooked with few studios building new quality experiences for our audience," said Sampson.

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Jeffrey Rousseau avatar
Jeffrey Rousseau: Jeffrey joined GamesIndustry.biz in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.
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