The Blessing of Curse

I think we'll always have 99 per cent of the content for free - that's really where the internet is right now. It seems that people are willing to pay for extra services, but not content... except when you're a very big print brand, for example...

So we keep working on the basis of providing everything for free, and if we see that there's an extra feature that we can build and charge for, we'll do it - but most of the time we don't charge for new features.

I think the MMO industry is facing a real challenge right now. A lot of people are playing catch-up with Blizzard and the quality of the content in World of Warcraft. I think that we're going to see some really high-quality MMOs starting in Q4, 2010 and into 2011-2012.

I'm personally really looking forward to console MMOs, because when you think about it, if 50 per cent of Xbox 360 and PlayStation 3 owners are online, that means that there are nearly 35 million next-gen consoles able to run an MMO now. That's already three times bigger than the PC MMO market - the hardcore PC market.

I'm really looking forward to seeing who is going to take the MMO market on console, because that spot is available right now.

Well, add-ons is only 50 per cent of the traffic right now, and the other 50 per cent is really engaging users with news, forums and databases around games.

Oh yes, I'd definitely try to work with Sony and Microsoft to see how add-ons could be implemented on their consoles. They're actually becoming like PCs anyway, so I don't see any reason why it shouldn't be possible.