Start-up building user-generated social platform
Namaste's StoryBricks allows casual users to create and distribute their own experiences
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Start-up developer Namaste is building a platform that will let causal users create and share games for social networks.
According to a report on TechCrunch, Namaste is in discussions with several top venture capital funds to raise money for the project, which is called StoryBricks.
The London-based company will also receive help from Anil Hansjee, former head of corproate development at Google EMEA, who has joined the company as an advisor.
The aim of StoryBricks is to address the high customer churn rate in the social market by giving users the tools to create and propagate their own experiences.