RockYou's Jonathan Knight

I think in social there's going to be a slow, steady increase. But I don't think it's going to look at all like PlayStation or like a tablet, where the acceleration and impression values on those platforms is much greater than what we'll see on Facebook as a platform.

Facebook's not the only social gaming platform but it's certainly the most dominant one. You have real limitations right now if you want to be a mass market game and you're building on Flash. As interesting as it is, and I've played the EA golf game, it requires a Unity plug-in and the mass market just isn't quite ready for that. We see a spectacular drop off when we ask people to do that.

So yes, we'll start to see the escalation of 3D in Flash and Adobe is certainly excited about that and committed to it and there's a big upgrade coming in Molehill. We met with them just recently and we're excited to collaborate with them. I do think that will be a slow evolution. When they do release the next version it will allow people to adopt that, but we're out into 2012 when we're talking about Molehill being fully deployed in the mass market.

Absolutely that's going to be a trend but I don't think it's going to be a dramatic curve. The best uses of it are when you're not trying to suddenly create an in-depth, rich, 3D open world that you can walk around in with believable characters - that would be a mistake. Back to my previous example, to use 3D in this way to create more emotionally believable characters, if the performance matches the art style, that's what we'll see first.

The other thing I would say is that high production values isn't just graphical performance, there's a lot of other things that go along with that. We are seeing more polished games and some of the best Zynga games, they are incredibly well-polished and those guys are setting the bar now.

Gone are the days when you could just put out the three-month version of your game to see how it does and evolve. You really need to polish to meet expectations of what other games people are playing on Facebook. Polish, user interface, graphics. Sound is getting better and better, Ravenwood Fair is one game that does sound very well.

John Romero talks a lot about the use of sound and music in a game as a feedback mechanism. When someone pays for something it should make a cool sound. Those all add up to better production values but I don't think it's going to resemble PlayStation to PlayStation 2 changes.

It's certainly not about an arms race with competitors, that's not what our acquisitions and our key talent is about. It's really about making a commitment to games-making talent as the foundation of the company going forward. What I liked about the Playdemic team is they're game makers who work well together. The team has been in games and casual games for some time now and I can trust them to make quality games on a daily basis. They care about what they are making. We're going to grow that studio and the pace of that is determined by how Gourmet Ranch succeeds. It's not about staffing up as fast as we can.

In our other wholly-owned studio we made the acquisition of TirNua and brought that talent into really energise and change the DNA of that studio to be more game-focused. There were a couple of really great industry veterans that came with that studio and now are in leadership positions in RockYou. We're definitely still looking for publishing deals or studio acquisitions, that's part of the plan, but we're being selective about it to make sure we get great game makers.