Roblox pens deal to feature Sony music artists
Partnership intended "to further unlock commercial opportunities at the intersection of music and gaming"
Roblox and Sony Music Entertainment have signed a deal to feature more Sony artists on the gaming platform, as reported by Variety.
The companies have partnered in the past for musical events such as the virtual concert featuring popular artist Lil Nas X on the Roblox platform last November.
"With this new agreement, we look forward to expanding our successful partnership with the Roblox team to further unlock commercial opportunities at the intersection of music and gaming," said Sony Music president of global digital business and US sales Dennis Kooker.
"Immersive online environments represent a meaningful opportunity for reaching a growing number of fans who want to use virtual communities to enjoy shared music experiences."
Roblox signed a similar music deal with Bertelsmann Music Group (BMG) last month.
The platform was sued last month by music publishers for illegally using songs without the consent songwriters and or copyright holders.