Academy
Quantifying the impact of creator programs
Gamesight's Nikolas Racelis-Russell explains how to capitalise on a creator program and what the value in having one is
Marketing
Academy
How your original indie IP can engage audiences beyond the game
Christian Lövstedt, CEO of Battle of Polytopia studio Midjiwan, share lessons about how indie game makers can expand their IP (without needing a trip to Hollywood!)
Feature
Why major UK film PR agency DDA is moving into games
We talk to Gemma Cooper and Julie La'Bassiere about the convergence of film, TV, and games, and their vision for a "borderless world" between these industries
News
Black Myth: Wukong demands influencers don't mention "feminist propaganda" in coverage
Players are also forbidden to discuss "China's game industry policies"
Opinion
Valve's not-so-secret game Deadlock is a bold experiment in soft-launching | Opinion
With tens of thousands of people already playing despite the game never being formally announced, Valve's Deadlock shows us a smarter way to launch an online game
News
Steam demo overhaul includes standalone store pages, user reviews and wishlist notifications
Valve says demos will now behave in the same way as free games on leading PC marketplace
Academy
'Steam is a supermarket, and your game is beans' - A guide for reluctant marketers
At Develop Brighton, marketing experts gave tips to promoting your game even if you don't have any interest in it
News
Network N lays off eight from games marketing agency Project N
Cuts come as company focuses on "a smaller set of services" leading with video
Academy
Tips for navigating the PR landscape
Playstack's Wout van Halderen gives key PR advice for indie devs looking to successfully market their game, following the publisher's successful release of Balatro
News
Elden Ring: Shadow of the Erdtree is Bandai Namco's "most ambitious" expansion launch
Publisher says it has marketed DLC as it would a brand new title, expects "significant impact" on sales of base game
Academy
Mock reviews and game evaluations: what are they, and why are they useful for devs?
We speak to industry experts about the insights mock reviews and evaluations can provide ahead of a game launch
Opinion
The spirit of E3 could be felt in LA – now let's bring it back | Opinion
If the industry truly wants something to emerge from the ashes of E3, it needs to work together
Feature
Dressed for success: Inside the future of fashion and games | Playable Futures
Digital outfits in games are shaping the ways we think about what we wear, but what does this mean for fashion brands?
News
Study finds YouTube is the most popular and trusted platform for game discovery
Meanwhile, Twitter and online ads were the least trusted sources in consumer survey
News
LucasArts alum Matthew Shell has died
The marketing professional had 20 years of experience working on the Star Wars game franchise
News
Biden signs bill to ban TikTok
National security package includes a requirement for ByteDance to sell the platform in 270 days or have the app banned in the US
Feature
Sponsored | Our free webinar with TikTok on the new era for mobile gaming is this week
It'll tackle how to succeed in the new era of mobile gaming
Academy
The definitive primer for publishers and developers on striking deals with influencers
Gamesight's Emilee Helm shares five influencer marketing strategies, and how to identify good offers from bad ones
News
EA, Miniclip, Jagex loot box ads broke UK advertising rules
Advertising Standards Authority upholds three complaints for Golf Clash, 8 Ball Pool and RuneScape which failed to disclose presence of loot boxes
Feature
Representation with intention | GDC 2024
Experts from Capcom and Lilith Games highlight the obstacles hindering inclusivity in gaming communities, and why it matters
Opinion
Discoverability is a problem that will never be solved | Opinion
Even as digital platforms battle low-quality dreck, the bigger problem remains intractable – too many products, and not enough consumer attention to go around
Academy
Four ways to build better indie marketing campaigns
20ten's director of gaming Luke Fisher gives tips on how to keep players engaged
Academy
An introduction to mobile user acquisition
AppQuantum's Vladislav Samarin explores the basics of mobile marketing, and what you can expect between running in-house UA, working with an agency, and mobile publishing
Opinion
Genshin Impact's protesting players aren't just "entitled gamers" | Opinion
Protests against underwhelming in-game rewards should be treated as valuable feedback on a monetisation strategy gone awry, not as ingratitude or entitlement
News
This year's Game Awards sees an increase of title announcements
Among the 61 games revealed action/adventure titles made up 51% of the debuts televised