PlayFirst's Mari Baker

I'm a little bit confused on how Google are going to align the Chrome, Android and the new… I don't know if they're going to do it on Orkut or whatever they're doing with social games, but how they're going to align all those. Google had a games summit recently, and we had a couple of our folks down. It was very mobile-orientated, it doesn't sound like they're really cohered their strategy across the three different platforms.

They need an uber-gaming tsar sort of thing to keep it rational. The other thing that'll be interesting about Google is that Apple, from the earliest days of the Apple II and the Mac, always had to build a very strong developer relations group. Google is all about publishing documents, making online self-service, so it'll be really interesting to see what they do to help and support developers.

Right, they've been working hard to support developers, because clearly games have become the killer app on Facebook too. They shut down a lot of the viral channels, at the same time they're saying use Facebook credits and we'll take 30 per cent for that, but you now have to spend more money advertising with them... There's a lot of other providers doing it for more like ten per cent, so it seems a little bit steep. And now they're making developers spend more to buy traffic. So I think both of those combined was a bit of a double whammy to developers. Now they've got Google comin' after them. I'm glad to hear they've hired someone. Because the other places are all trying to a lot to incentivise you to come up there. In the end competition should be good for developers and should be good for consumers.

Yeah. [Laughs] I think we've figured out the iPhone. Diner Dash and Cooking dash made it to number two status and stay around the top 50. We just relaunched Wedding Dash native to the platform and that's around number 15. And typically even SpongeBob Diner Dash, which we did for MTV, is in the top 100. So we typically have four Dash games in the top 100 grossing chart.

And it gets even bigger as you get closer to number one. You can see the numbers growing as you get up towards the top, there's a lot of money there.

There's no other franchise that has that many titles in the top 100. I think EA has two Sims titles, but nobody has four. While I wish we had launched on Facebook a year ago, we think it's our target audience, we have games that they know and love, and it's our job to bring them over to the platform in the right way. We've just got to keep getting them out there - and we've got to learn Facebook and do it right.