IO Interactive's Niels Jørgensen

I can't talk too much about the commercial reception to the game at this stage but I was interested in how it was received by the critics and journalists. Firstly, it was always our aim to create a shooter that would stand out from the crowd.

We looked at a lot of other media and trends when were inspired to do Kane & Lynch 2, so we were looking at the YouTube-style videos that are filmed with a handheld camera and we also looked at Blair Witch Project and Cloverfield, they have a more polished finish than You Tube but the same handheld aesthetic. We wanted a style through which we could communicate authenticity and be able to draw the player in to the experience and that was the style that we chose.

I also think that the characters of Kane & Lynch capture the consumer's imagination as they are more like middle-aged anti-heroes than the buff superheroes that you see in a lot of games. Part of the legacy of IO is to make games and stories that stand out and I think we achieved that with Kane & Lynch 2.

I think it's a game that you either love or hate. It's interesting that we have scores ranging from 1/10 to 9/10, so we have critics that really loved it and those that didn't really get it.

Actually, I think that's fine. I actually like the approach that you take some chances to reach out to an audience. People have different tastes in all kinds of media and we see that with music, films, books and also with videogames. It's about choosing an approach to give people entertainment and variety and I think we've been able to produce something that's a bit different, if not to everyone's taste.

Yeah, I think so. I'd say that the most important thing for people to do is to try out the things that we've done by trying out our games. I'd encourage people to try the demo, always. I think it's important to form your own opinion about these products and Kane & Lynch is no exception to that.

It's difficult to get everything that you need to know from a review or article as it's difficult for words to convey how you might experience a game and so I think people should try it for themselves and decide based on their own tastes.

Well, of course marketing is very important. The reviews are important for some people but others will just browse through the games available in a store or online and pick up whatever they think is exciting. If you look at some of the charts you'll find plenty of games in there that don't score so well on Metacritic so arguably that's a mixed thing.

Obviously you try to incentivise consumers to buy your product and advertising can help with that, especially when a purchase can be very much an impulse thing. Reviews and advertising can often reach very different people.

Well, I think as consumers become more diverse there's going to be the hardcore PC players and also the very causal PC players and so I certainly don't think that the PC will ever die. We deliver entertainment products and we can be available to deliver those products on whatever platform we think will be the right place to be.

The PC market is quite interesting because there's this whole discussion about the box product Vs the download, much more so that there is on the consoles. There are the suppliers like Steam and the new guys like OnLive coming up and it's going to be interesting to follow that over the coming years.

I think that there will be a market for PC but it'll be interesting to see whether that'll be boxed or download and really that's down to what the consumer is going to choose. At the end of the day the content is the most important thing and I believe that people will make their choice based on the content and not the distribution model.