Invizimal War

Yes, exactly - we're a creative industry - so everyone would love to make really creative games. But sometimes, because of industry and business relationships you end up doing something that's a little bit more restricted.

I think that whenever you see an innovative game succeeding we all smile a little bit and think: "There's a way; we can still make it."

To me it's very straightforward - there is no 'developer' and 'publisher' in the classical sense. If you're a developer and you're working with a publisher, most likely you'll have some tension there - there's money flow, control of ideas, and so on.

It's not like that with Sony and us - we exchange, honestly, in my whole company maybe 40 emails every day with Sony and we're on Skype with them day-in, day-out. It's really like we're in the next room to Sony Liverpool... except that next room is in Barcelona. We're on the same team, and decisions flow in a very natural way.

For us it's just a connection where everyone brings ideas to the pot and in the end the game benefits from that process - it's very open, very flowing. I can only praise Sony, both for the risk-taking with Invizimals , but also the production skills to manage that relationship.

Yes - there's a very blurry frontier between Sony and us, and I'd guess it's the same with other people. So you get that kind of relationship going, which makes acquisition always an option.

That's a very good question, and one that I don't have an answer for - because you never know what will happen in the future. To be honest we don't think too much about it - our commitment is to the Sony platforms, to make sure they have the best games in the world.

Through what label we do that - be it Sony, Novarama or whatever - I don't care so much. As long as we keep creating good games... we'll keep going with Sony, as we have a very strong loyalty to the brand, and we think we need to.

With the kind of support we get from Sony, the resources in a broad way... for example, with Invizimals we said we'd need a new camera, so they manufactured one for us. When you have that kind of power in a relationship, it just makes sense.

The problem with the Spanish industry is that it's a small industry, but we're all super-busy trying to stay afloat and things like that. So we don't have much time for socialising with each other.

Most of the guys I see at Gamelab... I only see them once a year here - so the get-together feeling we get here is really good. I think that's one of the key things.

Also, I think Gamelab is slowly becoming visible, not only in the international arena, but also more importantly to the Spanish government. Somebody put together a directory of the Spanish games industry and there are more than 50 developers - that's something that you can take to the government, and all that comes from Gamelab.

I think the future is going to be bright, thanks to them.