Insomniac: Holiday releases are still our plan
Resistance and Ratchet developer happy to weather the busy pre-Christmas schedule
Resistance and Ratchet & Clank developer, Insomniac Games, has told GamesIndustry.biz that it is happy to keep releasing product in the increasingly busy pre-Christmas rush, despite a number of key titles being moved by other publishers to avoid clashes with some of the year's biggest hitters.
So far several major games have been pushed to 2010, while others have been set intentionally to steer clear of releases such as Call of Duty: Modern Warfare 2 and Assassin's Creed 2.
"I think the Holiday season is still a great time to release a title - it's been hugely successful for us in Insomniac's 15-year history," Insomniac's director of marketing and communications - Ryan Schneider - explained, referring back to the release of Resistance 2 last year. "If we'd pushed to January we'd have been closer to Killzone's launch window as well, so I think one of the strengths of working with Sony is that you have this huge pipeline of great content.
"So we pick our spots, and stick to them. We've consistently delivered during the Holiday season and I think we're proud of how we did. You can see we've had a lot of success over the years, and still Resistance 2 will probably be our biggest commercial success. The Holiday season's treating us just fine so far."
Schneider also talked up the support of the company's publishing partner, Sony - echoing the sentiments of other independent developers, including Quantic Dream and Media Molecule, that GamesIndustry.biz has spoken to recently.
"We've been with Sony for a long, long time now, and that's where we intend to stay for the foreseeable future," explained. "Sony bends over backwards to work with its development teams. Their product development team is second to none - we absolutely love working with them.
"Their PR and marketing folks are terrific to work with and very dedicated to the cause, and there are some very creative people there. We feel very fortunate to have that sort of relationship in place."
The full interview with Schneider is available now.