Generating Resistance
Insomniac's Ryan Schneider on Holiday releases, working with Sony, and enjoying success
Sony bends over backwards to work with its development teams. Their product development team is second to none - we absolutely love working with them. Their PR and marketing folks are terrific to work with and very dedicated to the cause, and there are some very creative people there. We feel very fortunate to have that sort of relationship in place.
That's a great question - all we try to do as content creators is just try to make the best games we can and let the hardware battle settle out where it may. As a developer we want to give people as much of a reason as possible to buy the hardware and I think from the perspective of the developer we've got a very family-friendly title in Ratchet & Clank, we've got a game for a more mature audience in Resistance... so we're very comfortable with where we're at as producers and at this point we have to kind of let the chips fall where they may in terms of how the console wars play themselves out.
Yeah - Sony's very open when it comes to strategy and communicating with regard to where they're at, where they're headed, what our role as a studio is within that greater framework. We definitely feel like we're in the loop.
From a theoretical perspective, we're all gamers and we're all interested in what's going on with the other consoles and handheld space, or casual games or iPhone games.
For us, we're dedicated to making PlayStation titles, but from a creative perspective that doesn't mean we can't look around and wonder "What if?"
Well, it's Apple. At a certain point, nothing takes you by surprise. They create magic in a box and it sells wildly to everyone's joy and admiration. We have a lot of iPhone owners in the office...
iPhone games are intriguing, but at the same time our modus operandi at Insomniac is to make blockbuster games. It's important to stay dedicated to your cause - focus on your strengths but at the same time consider all your options. I think that's a smart business strategy.