Football Manager to get in-game ads
SEGA, Sports Interactive and IGA sign deal for forthcoming titles
In-game advertising is set to feature in upcoming Football Manager titles, following the announcement of a deal between SEGA Europe, Sports Interactive and IGA Worldwide .
The deal, which includes the MMO game Football Manager Live, will allow brands access to advertising prospects similar to those available in the real football environment, including league and tournament sponsorship, and pitch-side billboards.
"The Football Manager series boasts 3 of the top 5 fastest selling PC games in history and we are extremely enthusiastic about partnering with Sports Interactive and SEGA on these world-leading titles leading into the Euro 2008 series this summer," said Justin Townsend, CEO of IGA Worldwide.
"The unique opportunities available to our clients in these titles offer unrivalled exposure, engagement and accountability whilst adding realism and context to a game environment that prides itself on these same qualities."