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Jobs lost at ad firm IGA Worldwide
In-game ad company for Activision and Codemasters makes cuts from 22 man team
IGA Worldwide
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In-game ads pivotal in changing perception of games business
Few people recognise ads convinced global brands that games aren't just for kids, says Bartlett
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IGA co-founder Ed Bartlett
As its biggest advocate moves on, what next for the in-game advertising business?
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IGA enters advertising deal with Porterscope
Porterscope clients to be offered in-game billboards to compliment real life services
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IGA seeks funding or a buyer
In-game advertising company seeks to close third round of financing, while exploring sale options
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IGA hits 30 million users
In-game advertising company also releases development kit for clients
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Reebok becomes Football Superstars partner
Free-to-download MMO to be platform for launching the sportswear manufacturer's Ambassador Programme
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IGA to deliver PS3 ads for Activision
In-game ads deal kicks of with 22 million selling Guitar Hero franchise
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Bartlett: Advertising is misunderstood by most developers
"In-game advertising will actually promote creativity in games, not reduce it", says IGA Worldwide co-founder
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IGA Worldwide's Ed Bartlett
The company's co-founder talks about the recent deal with Sony, future plans and the role of in-game advertising
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82% react positively to contextual in-game ads
Research study conducted by Nielsen on behalf of IGA finds a measured lift in brand awareness and opinion
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IGA Worldwide to adopt TV-style ad business plan
The new deal with Sony will allow the in-game advertiser to sell space across a range of games at once
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IGA secures PS3 ads deal with Electronic Arts
PlayStation 3 ads to appear in EA Sports franchises and racing titles Burnout and Need for Speed
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Sony and IGA to partner for in-game PS3 ads
IGA Worldwide is rumoured to be the first firm to get an agreement from Sony
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Football Manager to get in-game ads
SEGA, Sports Interactive and IGA sign deal for forthcoming titles