Microsoft (Page 90)

Microsoft's Xbox 360 group product manager Aaron Greenberg has rejected recent speculation that the company was looking into adding a Blu-ray peripheral to its console following the demise of HD DVD.

Microsoft's Chris Lewis on why Xbox 360 can win the console war

Leading UK retailers have told <i>GamesIndustry.biz</i> that the Xbox 360 price cut is perfect timing for the Easter sales period and it will give the console a boost into more mainstream markets.

In the face of Microsoft's Xbox 360 price reduction, Sony will be feeling pressured to drop the price of its home console to continue recent sales momentum, according to analyst firm Strategy Analytics.

With the recently-announced Xbox 360 price cuts in Europe, a US price drop may not be far behind according to some analysts

Microsoft may have cut the price of the Xbox 360 in Europe, but analysts remains cautious that the console has yet to prove popular with an audience outside of the dedicated core gamer.

Following Microsoft's decision to drop the price of the Xbox 360 in Europe, analyst Michael Pachter has told <i>GamesIndustry.biz</i> that he expects sales to increase by around 20 per cent over the coming months.

Microsoft has officially cut the price of the all three Xbox 360 models across Europe — with the Arcade unit now selling for GBP 159.99.

Amazon UK has dropped the price of the Xbox 360 Arcade unit to GBP 149.99

After shares in peripheral manufacturer Logitech rose in January on speculation of a possible USD 8 billion takeover by Microsoft, chairman Guerrino De Luca has once again moved to quash ongoing rumours.

Microsoft has slashed EUR 80 off the price of the Xbox 360 Arcade unit across Europe according to a report in the German edition of the Financial Times.

Nintendo and Microsoft's external PR agencies were honoured last night at the PRWeek 2008 Awards

Microsoft chief executive Steve Ballmer has admitted that the company is working on ways to support Blu-ray, the next-generation DVD format.

Digital distribution, DLC for games on the agenda, says Unangst

Robbie Bach, president of Microsoft's Entertainment and Devices division, has praised his company's Xbox 360 console for its accessible price points and Xbox Live online service.

Mohit Anand, Entertainment and Devices manager for Microsoft India, is to leave the company in April.

A senior Sony executive has stated that the company is currently in talks with Microsoft about offering a Blu-ray drive for the Xbox 360

Microsoft's Neil Thompson gives us his view on the age ratings debate

A number of industry sources have indicated that Microsoft is due to cut the price of all Xbox 360 skus in Europe.

US stocks ended February on a down note, marking four consecutive months of decline - the longest losing streak since 2002

Microsoft has announced that it plans to cut the price of the Windows Vista operating system at retail level in over 70 countries later this year.

The BBFC has hit back at suggestions that it doesn't provide a more effective ratings system than the PEGI version, as suggested by Microsoft's UK head of corporate affairs Matt Lambert, at a CMS Select Committee hearing yesterday.

Following a statement earlier in the month from SquareTrade, an electronics warranty company, that claimed 16.4 per cent of Xbox 360s in its sample group of 1040 machines failed, the company has now released more information on the study.

Giving evidence to a Culture, Media and Sport Select Committee today, Matt Lambert, Microsoft's head of corporate affairs in the UK, stated his belief that the PEGI ratings system was better than the BBFC version.

Phil Harrison, outgoing exec at Sony's worldwide studios, and Peter Molyneux, boss of Microsoft's Lionhead studio, have both agreed that home console controllers are too complex and put new users off playing videogames.