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Electronic Arts (Page 39)

Feature

The Art of Play - Part Two

Russell Arons and Harvey Elliott on the evolution of the social gaming space, and games that span platforms
Feature

The Art of Play - Part One

Russell Arons talks about the combination of Sims and Casual in the EA label structure
Feature

Keeping it Edgy

General manager Glen Schofield talks about the process of rebranding, mature content, and the challenge of launching new IP
Feature

Peter Moore - Part Two

The EA Sports president on accessibility of brand, Nintendo's marketing spend and communicating with consumers
Feature

Peter Moore - Part One

The EA Sports president talks FIFA 10, digital distribution, and the problem of pre-owned videogame sales