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Electronic Arts (Page 38)

Feature

The Sims 3: Rod Humble - Part Two

The EA Play boss on the expansions business, customisation, simulating taste, and his favourite moment from the game
Feature

The Sims 3: John Buchanan

EA Play's senior marketing director talks about how the company is putting the game out there
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The Sims 3: Facts and Figures

Charting the rise and rise of one of the most popular franchises in the history of the industry