Autodesk's Matthew Jeffery
The talent acquisition expert on skills and education in the UK
It's really up to both industry and individuals to own it. We can look to government to help, but there's an amount on the government's shoulders already. As companies we need to participate and help where we can with the Livingstone Hope Review, alongside Skillset to drive harder and faster the number of courses accredited - and to be open on our own websites about careers advice.
But it's also up to the individual to really research into the career paths they want to follow. Specifically, if they're going to study somewhere - and ultimately invest £40-50,000 into that - then they need to be looking at which industry companies are recruiting from which courses. Have those people been promoted within those companies, or drifted off? How close are the universities with industry?
It doesn't matter which companies - it might be the big players or the smaller ones, but it's important to get a feel for which universities are close to them. An individual owns their career, and that's another message that needs to go out there.
But it's quite a concern - from the Livingstone Hope Review, 1585 graduates from 141 specialist courses in 2009, only 12 per cent secured a job within six months of leaving college. Where have the rest of those people gone? It's a waste of talent. Are they going off into other industries, or having to survive and work part-time in Tesco? The Skillset courses multiply that number by three, and there's a better success rate, but there's still 70-odd per cent who studied on the accredited courses going off and doing other things.
There are a number of things at play here - you have to look at universities, that are quite naturally looking at funding, and competing to attract the best students. So they're offering a plurality of courses in different things - and some of those courses aren't that strong, and not giving the individual a good grounding as a foundation for a career.
So the universities have a part to play - but we have to recognise they're competing for funding, and the more bums on seats they get, the more funding they get. And the more secure their future, and the better able they are to attract students in the future.
There's a big marketing dynamic for those universities to put out sexy courses, which as we know aren't always the best thing for the students. We have to be educational - it's not about publishing league tables of the worst universities or the worst courses, it's about giving that information and empowering students to think about where the big companies hire from. They don't have that data at the moment.
There are a lot of good recommendations made there - the key thing is delivering them. As an industry we must unite on that. It's not a document that should get all dusty, and that is regarded as 'great in theory' - we need to power forward, and all of us play a part in doing that.
There's a good focus in terms of computer science elements, and maths and physics, but gaming also includes those that will be studying English language and literature, business studies, project management, and other great people - because there are careers for producers, development managers, game designers and artists.
We mustn't forget about those disciplines as well - but great recommendations, we've just got to get behind it and help power it through.
That's an interesting one. The key advice I'd give there is that, whether you specialise or generalise, it's all dependent on the course you're studying. There are universities that offer great general courses out there and others that offer specialist ones; just don't get caught up in the trap of being seduced by media or university literature.
Do your research, make sure the university is well-supported and has good relationships with industry - and that industry is employing people from that university who move forward. In big console development, you can get into those niche areas. But we also know it's not all about that now in the games industry. The generalists who can do a bit of everything - with the social and Facebook games - can equally have a massive part to play.
It depends on where you want to be with your career - part of one of the console or PC super-teams, or with more direct influence and control over the way that the product is going, and be part of one of those mobile or social games. Just take ownership of that choice, and celebrate that this is a great place to be - the UK. You can have a great career, and the potential is huge - we mustn't lose sight of that.
Matthew Jeffrey is head of EMEA Talent Acquisition and Global Talent Brand at Autodesk. Interview by Phil Elliott.