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Chasing the local optimum
Data-led strategies have left many companies trying to squeeze revenue from the same small but lucrative market segment - it's not an approach with a bright future
Rob Fahey (Page 14)
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Softly, softly: The Xbox One X Launch
The most powerful console ever built has an understated launch week - but Microsoft's strategy makes sense, and signals that it's in this game for the long haul
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The Trouble with Trailers
Developers have learned to deal with violence and difficult themes intelligently and respectfully in recent years - it's time for marketing teams to catch up
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The economics of single-player games
As many top studios focus on multiplayer, service-based games, does the business case for narrative-driven single-player titles still add up?
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Making the industry's voice heard on Brexit
Exiting the EU is one of the biggest challenges the UK games sector has ever faced; the industry desperately needs its access to skilled staff to be protected
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Thinking outside the loot box
Business model innovation is necessary despite the friction it causes - but the industry needs to recognise when it's overstepping a line
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Final Fantasy: Back from the brink of disaster
On the rocks just five years ago, Final Fantasy is back to being one of the industry's top franchises - courtesy of some bold risk-taking from Square Enix
Opinion
Is there life in the Vita?
Sony seems unenthused about future handhelds - but Vita's success in Asia suggests that a strong regional market still exists for such devices
Opinion
Blizzard knuckles down on community as Valve fiddles
A few graphs won't fix review bombing and abuse; if Valve wants tips, it could look to the tough decisions and hard work Blizzard is doing on Overwatch
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Gaming YouTube must get its house in order
The risk posed by PewDiePie's outbursts isn't confined to his career; Google won't tolerate a sector that keeps dragging down YouTube's commercial prospects
Opinion
Rovio IPO: A stark lesson in timing
Once the biggest company in mobile gaming, the Angry Birds creator now plans an IPO far more modest than its past ambitions
Opinion
Mixed Reality is Microsoft's biggest 2017 launch
With strong partnerships and control of the Windows ecosystem, is Microsoft positioned to win the VR/AR race in the long run?
Opinion
Mass Effect takes a dirt nap
Mismanaged since poor decisions on Mass Effect 3, one of EA's big franchises has bowed out for now. How did such a well-loved series decline so fast?
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Falling indie prices undercut the market
Hideki Kamiya says Platinum has been "rescued" by NieR: Automata; but games like Platinum's remain at risk from collapsing prices outside AAA
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Fixing our broken internet culture
If we're serious about tackling harassment of developers, start with the culture of angry entitlement encouraged by many media figures
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Consumer scepticism drives Kickstarter decline
Videogames' complex nature makes them perhaps the worst possible medium for crowdfunding - and consumers seem to be catching on
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Grand Theft Auto V's endless success is the story of an era
Still topping charts four years after launch, GTAV is unprecedented - perhaps the first game to ever enter the public consciousness in this way
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VR's paths diverge: A question of scale
As the world's largest VR arcade opens to showcase room- and arena-scale VR, the out-of-home possibilities continue to diverge from in-home implementations
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Tackling mobile's "game cloning" issue
Riot Games is trying to prevent League of Legends being ripped off by a cloning outfit, but is there more that store operators could do to protect creators?
Opinion
Making Videogames a Better Place To Work
Much has changed for the better in the years since "EA Spouse" lamented the industry's awful working conditions; but there's plenty still to do
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The game has changed for Nintendo on mobile
Last year smartphones were set to be Nintendo's saviour; with the successful launch of Switch the calculus has changed
Opinion
Is PlayLink the PS4's missing link to casual consumers?
Missing in action at E3, PlayLink might be Sony's best effort yet at capturing the thus-far ignored casual market
Opinion
E3 2017: Conservatism and mid-generation lulls
With Sony and Microsoft seemingly on cruise control, Ubisoft and Nintendo could steal the show simply by rejecting conservatism
Opinion
Are 4K-enabled consoles backing into a niche?
With 4K TV adoption still low, crafting a message around console hardware that includes most consumers is a tricky balancing act
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Mobile revenue gravity pulls Square Enix inwards
As cash flows in from Final Fantasy titles in the Japanese mobile market, is Square Enix losing its drive to build new IP and conquer overseas markets?