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News

Blizzard reconsidering Chinese partnerships for World of Warcraft

World of Warcraft creator Blizzard is "actively exploring and discussing cooperation opportunities" in China, suggesting that the firm may change partners in the region in the wake of user protests over poor service and overloaded game servers.
News

US software sales beat analyst predictions

The official software sales figures for March in North America show a drop of 8 per cent compared to the same period last year, but faired 10 per cent better than recent forecasts from US market analysts.
News

Guitar Hero to play again this November

RedOctane has announced that it plans to release Guitar Hero II in the USA this November, featuring as many as 40 licensed songs, as well as indie rock tracks, co-operative multiplayer and other new features.
News

Analysts predict massive surge in in-game advertising

US analysts at the Yankee Group are predicting a massive surge in in-game advertising over the next few years, as publishers begin to catch on to the huge potential for an additional revenue channel to help offset spiralling development costs.