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Features (Page 302)

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The PopCap Plan

Lee Cash visits the games company's European HQ to learn more about the rise of casual
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Blizzard's Mike Ryder

As StarCraft II launches globally, the VP of International talks social gaming, Activision, audience expectancies and digital vs retail
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Conflicting Goals

Kinect's pricing speaks of a company torn between market expansion and monetisation
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Eutechnyx' Todd Eckert

Racing studio's North American boss on new business models, the importance of brands and tax relief
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Kinecting People

Microsoft's Chris Lewis on price points, target audience and the evolving software mix for Kinect
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Ubisoft's Murray Pannel

The UK marketing director appraises the company's E3 performance and talks plans for 2010
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CCP's Yohei Ishii

The EVE developer's business boss on bringing MMOs to console, microtransaction and long-tail success
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BioWare's Greg Zeschuk

One half of the Mass Effect creator shares his opinions on new videogame technologies
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Creative Lead

As Creative Assembly ramps up on its latest project, studio boss Tim Heaton discusses one of Britain's unsung success stories
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Pixar's Andrew Dayton

The leading studio's tech director looks at the similarities between games and films
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Invizimal War

Novarama's Daniel Sanchez-Crespo on the Spanish industry and why Gamelab is crucial