Zoo Publishing/Silly Bandz deal

Cincinnati, OH – July 14, 2010 - Zoo Publishing, a wholly-owned subsidiary of Zoo Games, Inc., which is a wholly-owned subsidiary of Zoo Entertainment, Inc. (NASDAQ: ZOOG), announced that it is working with Silly Bandz to create and publish a video game based on the popular rubber band accessories.

Not since the Beanie Babies of the ’90s has a children’s entertainment trend taken the world by such force. The new video game, Silly Bandz, will be released on the iPhone and iTouch in September, just in time for back-to-school, and on Nintendo DS in the 2010 holiday season.

Silly Bandz created its $100 million toy empire through the sale of small rubber pieces of collectable jewelry. Silly Bandz, which hold their shape when not in use, come in a variety of shapes which include basic shapes, as well as holidays, seasons, animals, music, fantasy and sports shapes. Silly Bandz has the perfect band to meet any one person’s unique personality. They have been traded, sold and gift wrapped as something for everyone including, but not limited to, ponytail holders, bookmarks and most notably, jewelry. Even celebrities like Sarah Jessica Parker and Mary-Kate Olsen have joined the legions of adoring fans. This simple, yet creative idea has captured the hearts of people of all ages.

The Silly Bandz craze has taken the world by storm, and now a video game will expand on that popularity. “Silly Bandz is a fun, family friendly brand,” said Mark Seremet, Chief Executive Officer of Zoo Games. “We’ve always focused on offering a timely, solid line of family friendly video games, so we’re delighted to partner with a popular brand such as Silly Bandz. Zoo continues to demonstrate its ability to move nimbly in the marketplace and participate quickly in emerging consumer trends.”

Robert Croak, CEO of Silly Bandz’ parent company, BCP Imports, shares Seremet’s sentiments. “Extending our brand with a partner that focuses on fun and casual family entertainment is very exciting. Working with Zoo seems an organic fit, and we look forward to making the titles that come from our relationship a great success.”

Silly Bandz will be available in stores and online in Fall 2010.

About Zoo Entertainment

As a leader in the high growth, casual gaming sector, Zoo Entertainment, Inc. licenses, develops and publishes a wide variety of casual and family-friendly video games for the Nintendo WiiTM, Nintendo DSTM, Sony Playstation ^® , Sony PlayStation ^® Portable, Sony PlayStation ^® Network, iPhone ^® , and PC platforms through the Company’s wholly owned subsidiaries, Zoo Games, Inc. and Zoo Publishing, Inc. Founded in 2007, Zoo Entertainment is based in Cincinnati, Ohio.

Led by a team of veteran industry executives, Zoo Entertainment has a diverse and growing library of nearly 100 high-value interactive game titles in a variety of categories including game show, racing, children’s, hunting & fishing, simulation, and shooter. The Company’s portfolio approach to product development drives its powerful and diversified content library, thereby mitigating operational risk. Zoo Entertainment has a well-established distribution network and sells its products to national and regional retailers, specialty retailers and video game rental outlets. The Company also has licensing relationships with many widely respected brands. With its innovative content creation site, indiePubGames.com, Zoo Entertainment is poised to capitalize on opportunities in the emerging and high growth digital entertainment space. For more information, please visit www.zoogamesinc.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about Zoo Entertainment, Inc. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of Zoo Entertainment, Inc.'s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: general economic conditions; geopolitical events and regulatory changes; requirements or changes adversely affecting the businesses in which Zoo Entertainment is engaged; demand for the products and services that Zoo Entertainment provides, as well as other relevant risks detailed in Zoo Entertainment, Inc.'s filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. Zoo Entertainment, Inc. assumes no obligation to update the information contained in this press release.

Media Contact:

Dennis Chacon

(513) 824-8297

pr@zoogamesinc.com