ZeptoLab publishing division now open to all
Cut The Rope developer takes the full leap into mobile publishing, promises “no submission is ignored”
Mobile studio ZeptoLab has officially entered the publishing business and is calling for any and all developers to submit their games.
The company, best known for its games Cut The Rope and King Of Thieves, soft-launched its publishing operations a year ago by accepting a handful of email submissions and quietly spreading the word at conferences. Now it announcing the division is open for business to developers from all around the world.
ZeptoLab is offering fellow developers guidance through the final stages of development, as well as marketing and promotional support, playtesting and localisation, PR and community engagement. Its contribution will continue beyond launch, announcing new updates to each game and managing player feedback.
In a statement, head of publisher Mike Sviblov said the firm plans to offer "a very personalised apprach" for each game submitted to ZeptoLab.
"First of all, no submission is left ignored," he promises. "We try to review every game, even if it doesn't quite meet the criteria, and help developers identify problems and potential hidden strengths.
"The stage of development is important: the more finished the game is, the more chances it has of being published. [We're also] looking at innovation. We want to publish games that we can be proud of later on and that offer a unique and compelling player experience."
Developers can find out more about ZeptoLab's publishing program and how to submit their games at the company's website. The firm is primarily interested in games for iOS, Android and Amazon.