ZeniMax Europe begins operations

ZeniMax Media has announced that it is to begin its own publishing operations in Europe with the opening of its London offices.

ZeniMax Europe will publish titles under the Bethesda Softworks brand name in the UK, Europe, the Middle East and Africa, including Rogue Warrior and Fallout 3.

"We want to establish direct relationships with retailers and distributors throughout Europe and the UK as we bring exciting titles like Fallout 3 and Rogue Warrior to gamers worldwide," said ZeniMax CEO Robert Altman. "This is an important step for us as we look to expand our presence in markets outside of North America."

The European arm will be led by Sean Brennan, with Greg Baverstock as director of sales and business development and Christina Camerota as director of marketing and public relations.